The George IV Lichfield

31/10/2026

TONIGHT🩸🎃🪦🏴‍☠️💀💉

THE FINAL DISCO BEFORE WE CLOSE TOMORROW FOR OUR REFURB🎃🫣🩸🪦💉🏴‍☠️

who’s coming down for our final eve of George IV as you know it… will the king himself come to haunt us?👻

26/10/2026

👻 A Halloween treat with every scratch…

Pick up a selected Heineken UK draught drink + Walkers snack, grab your Monster Match Scratchcard and see if you’re a winner! 🎃

Match 3 symbols and you could win a FREE pint or bag of crisps. 🍺

Get down to your local Craft Union and try your luck! 🧟 https://www.craftunionpubs.com/halloween-drinks

26/10/2026

✨ BIG NEWS! ✨

The George IV is getting a complete makeover! 🥳

THIS MEANS HALLOWEEN WILL BE OUR LAST DISCO AS YOU KNOW IT🪩🕺🍻💃🏼

We will be closing for refurbishment starting Sunday, November 1st. The George is having a full sparkle-up, and we are working hard behind the scenes to make it a space you’ll love even more.

We can’t wait to welcome you all back to see the fresh new look! 🍻🥂

👀 Stay tuned for updates and sneak peeks of our progress!

24/10/2026

THE CLOCKS GO BACK TONIGHT…

that means..

WE ARE OPEN FOR AN EXTRA HOUR (3am is the new 2am)

come and join us for the witching hour

DISCO TILL 2am 😉🫶🏻🍻💃🕺🪩

20/10/2026

⚽ Arsenal legend Ray Parlour joined fans at The Brook Gate in Finsbury Park for a special afternoon celebrating all things Arsenal! 🔴⚪

Hosted in partnership with Coca-Cola, the family-friendly event brought supporters together for an afternoon packed with football themed fun, including games, an Arsenal nostalgia quiz and even the chance to play darts with the former Gunners midfielder 🎯

Fans also enjoyed an exclusive Q&A with Ray, who shared stories from his Arsenal career, while the Premier League Trophy made a special appearance and proved a huge hit with guests 🏆

A fantastic day of football, memories and community spirit at The Brook Gate!

20/10/2026

it was an honour to emergency host for our friends, what a wonderful group of young people!!

Callum Huckfield, Tom Instone & team you have done an incredible job in executing this incredible cafe concept with an incredible group of young people who’s passion & care radiated throughout the morning🩵💐☕️🍰🥐

thank you to everyone who came & we hope it isn’t the last- that toast was DELICIOUS😋💐🩵

⚡ IMPORTANT UPDATE: QUEENSCROFT COMMUNITY CAFÉ ❤️

Due to a major electrical failure at 55 Wade Street this morning, our wonderful friends at The George IV Lichfield have kindly stepped in to host today’s Queenscroft Community Café.

The National Grid are on their way, and we’re doing everything we can to keep everyone informed.

Please head to The George today rather than 55 Wade Street.

We’re so sorry for the inconvenience and thank you all for your patience and understanding. A huge thank you to The George for coming to our rescue! ❤️

16/10/2026

🎃 SCRATCH. MATCH. WIN. 🎃

Feeling lucky? Grab a selected Heineken UK draught drink + Walkers snack and get a Monster Match Scratchcard! 🍺 https://www.craftunionpubs.com/halloween-drinks

🧟 Scratch your card
🧟 Match 3 symbols
🧟 Win a FREE pint or bag of crisps

04/10/2026

FOUND: we have found a ring whilst cleaning & we believe it will probably hold sentimental value to someone. If you have lost a ring we will need proof of ownership before returning it.

02/10/2026

WE’RE SUPPORTING OUR FRIENDS AT THE CLOCK ATHERSTONE!!

TRACEY & HER TEAM ARE COLLECTING OLD BRAS IN ANY CONDITION TO RAISE MONEY FOR BREAST CANCER AWARENESS

WE ARE NOW A COLLECTION POINT SO IF YOU HAVE ANY BRAS NO MATTER WHAT CONDITION PLEASE DROP THEM OFF AT GEORGE IV💕💖💗💞💓💐🌸💘💝👙🎀

WE KNOW THIS CHARITY IS VERY CLOSE TO OUR HEARTS SO WE APPRECIATE ANY AND ALL DONATIONS💘💕👙🌸💖💗🎀

let’s do what our community does best🌸

07/09/2026

what a lineup for sport this week😍🤪🤍🫶

watch live with us every day of the week⚽️🥊🏅🏐🏉

31/08/2026

are you guys enjoying the Lichfield Food Festival??😍🤪🍔🍕🍰

join us today this bank holiday Monday for 2 incredible live singers🫶🌟🎤

first up we have the incredibly talented Izzy & Niamh from 1:30-2:30pm these girls are uprising talent & are definitely going places, not one to miss✨🤍👯‍♀️

followed by the incredible Cliff Antony bringing all the soul, Motown & modern day hits to the party🫶✨🎤

Celebrate the last bank holiday of the summer with us at George IV🍻🍻🍻🍻

28/08/2026

hey guys,

Now we are back to some kind of normality we just want to reach out and give a huge thanks to everybody who inboxed us, offered to help clean up & sent us well wishes🤍

Yesterday really solidified why we love our community so much, strangers, friends & our customers all offered to help us in our dire time of need & we could not express our gratitude enough🤍

We love you all, it takes a village & you guys really prove that every time🫶🍻✨🤍

27/08/2026

WE ARE OPEN AS NORMAL FROM 10AM TOMORROW🤍

Unfortunately due to damages there will be no pool room🥲

20/08/2026

🙌 Craft Fest is in full swing! 🙌

We’ve already seen some brilliant events across our pubs, from live music and festivals to community celebrations, all while raising money for some incredible causes ❤️

Now we’re gearing up for the BIG August Bank Holiday weekend, when even more of our Craft Fests will be taking place! 🎉🍻

And there’s more… the Craft Fest Campervan Tour hits the road this week, making its first stop at The Endeavour! 🚐

A huge thank you to every team getting involved. Every charity contribution, big or small, makes a real difference 🫶

11/08/2026

The Craft Fest campervan tour is hitting the road this August, bringing free samples, interactive activities and plenty of festival fun to pubs across the UK.! 🥰

Catch us at:

22 August - Endeavour, Middlesbrough
29 August - The Cherry Tree, Plymouth
30 August - The Cardigan Arms, Corby (CORBYFEST)
31 August - Royal Oak Brampton

It’s all about bringing people together, creating great moments and adding even more excitement to this year’s Craft Fest celebrations 🫶

17/07/2026

🍻 50 FREE DRINKS AT EVERY ONE OF OUR PUBS! 🍻

Wednesday wasn’t the result we wanted, but England still have one more game to play 🏴

Join us this Saturday 18 July as England take on France in the 3rd Place Play-Off, 10pm kick-off.

The first 50 people through the door between 7pm and 8pm, wearing at least one England-themed item of clothing or accessory, will receive a FREE drink: https://www.craftunionpubs.com/sport/football/where-to-watch-world-cup

One last game. One free drink. Let’s get behind England! 🙌

T&C's apply. While stocks last.

11/07/2026

⚽ Every match is better in our pubs! 🍻 ​

Grab your mates, enjoy great-value drinks, soak up the atmosphere and don't​ forget to pick up your Big Summer Scorecard for the chance to unlock FREE​ drinks and win a share of over £250,000 in prizes (T&Cs apply). ​

We'll see you at kick-off! 🙌

07/07/2026

Signs of a good matchday:

🍺 Empty glass
⚽ England win
🗣️ No voice left

06/07/2026

England are through! 🙌​

Today's priorities:​
❤️ Relive the goals.​
📱 Fill up the group chat.​
🍻 Get the next match in the diary.

02/07/2026

Watch the games, collect stamps and score big with over £250K of prizes to be won with our Big Summer Scorecard! 😍

Pick up your scorecard in pub and start collecting every matchday:

🍺 1 pint = 1 stamp
🥔 1 packet of Walkers crisps = 1 stamp
🎁 Free drink rewards at 8, 16, 28, 40 & 60 stamps

The more football you watch, the more rewards you earn.

Available across the tournament and selected summer football fixtures. T&Cs apply.

30/06/2026

£500,000 raised and we’re only halfway there! ❤️

Our pubs have now raised an incredible £500k for our Make It A Million campaign and every penny tells a story.

Behind that number are teams giving their time, guests showing their generosity, communities coming together and moments that remind us what our pubs are all about.

We can only share a few of the many amazing stories and photos from our sites, but this milestone belongs to every single person who has helped make it happen. To our teams, guests and communities, thank you. Let’s keep going and Make It A Million! 🙌

29/06/2026

Nothing beats a World Cup matchday at the pub ⚽🍻

The atmosphere. The chants. The last-minute winners. The roar when the ball hits the back of the net 🙌

Grab your mates, enjoy an ice-cold pint and soak up every moment with fellow fans. No bookings, no fuss, just turn up, find your spot and enjoy the beautiful game. See you at kick-off! 🍺⚽

27/06/2026

The heart of our pubs is a place where everyone belongs 🌈✨

A huge shoutout to Sarah and Kelly from The Black Swan, and to everyone involved in putting together such an amazing Pride event. Your hard work, passion and community spirit made it a day to remember ❤️

Whether you're joining us for a drink, a dance or celebrating with friends, we're proud to be a space where everyone is welcome, every single day. Here's to good vibes, great people and making everyone feel welcome. Happy Pride! 🏳️‍🌈✨