Theory Lounge & Bar

09/17/2026

The Perfect Friday Eve 🏈🍻
Heading to the Mt. Joy concert tonight? 🎸 Join us at Theory Bar & Lounge for drink specials all day and all night!
Steps away from MSG! 📍 Find us at 331 W 38th St, between 8th & 9th Ave. Come grab a round before or after the show.
 

Visit Theory Lounge & Bar, a Hell's Kitchen sports bar near Hudson Yards, Javits Center, MSG and Times Square, with drink specials and private events.

08/07/2026

Pouring good vibes until close!✨🍹🍺

All Night Specials:
Mule $10
Moscow Mule $10
Rosé $9
Bud Light Pint $6
Yuengling Pint $6
Well Drinks $10
Sangria $9
Prosecco $9

Join us at Theory Lounge & Bar 📍 331 W 38th St. Midtown West, NYC (btw.8th & 9th Ave)

Sports bar near Javits Center, Hudson Yards & MSG. Private parties welcome. All-day specials. 331 W 38th St, NYC.

06/19/2026

The World Cup is calling. Grab your jersey, rally the squad, come cheer with us.  Live action starting with team USA taking on Australia 🇺🇸⚽🇦🇺 @ 3pm. Enjoy cold brews and drinks specials, all day till closing

06/08/2026

Game 3 tonight 🍺⛹️ Join us for live action, enjoy cold brews and exclusive drinks specials; all day, all night. Tag your game-day crew and join us at the Bar 

Mule $1
Moscow Mule $10
Rosé $9
Bud Light Pint $6
Yuengling Pint $6
Well Drinks $10
Prosecco $9
Sangria $9

Theory Lounge & Bar📍 Steps Away from MSG, Hudson Yards & TSQ. 331 w 38th St btw. 8th & 9th Ave. NYC.

05/18/2026

Slam Dunks & Cold Drinks, My Kind of Finals🍺⛹️

Join us tonight for OKC vs Spurs AND Tomorrow the NY Knicks take on the Cavs.  Theory Lounge & Bar📍 Steps Away from MSG, Hudson Yards & TSQ. 331 w 38th St btw. 8th & 9th Ave. NYC
🍹 Happy Hour 4pm to 7 pm - Daily
📺 Game on Sound on - HD TV’s
👇 Tag your game-day crew and join us at the Bar

05/10/2026

A crisp glass of wine and even better company🍷🌸Celebrate Mom with the flavors she loves. Happy Hour 4 pm - 7 pm

05/05/2026

The only bad Margarita is the one you didn’t drink” $10 Margaritas, $6 Coronas. All Day, All Night🍺🍸🍋  

 Join the Fiesta 🔥 Theory Lounge & Bar, steps away from Hudson Yards, Times Square & MSG 331 West 38th St. 8th 📍 9th Ave. NYC. 4 pm to Midnight.

04/20/2026

Knicks on screen, cold beer in hand 🏀🍺 Catch the playoffs live!

🍹 Happy Hour 4 pm - 7 pm
⛹️Live Sports & Playoffs Games
🏙 Steps Away from MSG, Hudson Yards, TSQ
📍331 W. 38th St. btw. 8th & 9th Ave.

03/17/2026

No luck needed, just good drinks! Celebrate St. Patrick’s Day at Theory Lounge & Bar; drinks specials, happy hour, and the best crowd in town. Grab your green and make this a Paddy’s Day to remember! 🍀🍻✨


Daily Happy Hour 4 pm - 7 pm. Theory Lounge & Bar - Steps away from Hudson Yards, Times Square & The Javits Center 331 W 38th St. btw. 8th & 9th Ave. NYC. Theoryloungebar.com

02/07/2026

Beer, Free Pizza and Touchdowns 🏈🏟 Join us for the ultimate watch party, Sunday, Feb 8th      

🍹 Happy Hour 4pm to 7 pm - Daily
🍕 Complementary Pizza During Half Time
📺 Game on Sound on - HD TV’s
🍻 $6 Bud Light Pint - $6 Yuengling Pint
👇 Tag your game-day crew and get here early to secure your spot