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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Abe's Audio

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Abe's Audio is an audio production house renowned for exceptional service and creative excellence.

26/10/2026

Live Generously is probably the favourite of our three core values at Abe’s, because it often shows up in small ways every day.

It’s not just something written on the wall - it’s real. From sharing something you’ve learnt rather than keeping it to yourself… to helping someone when it would be easier to say “that’s not my job”. I also love seeing the way our team shares knowledge. When someone discovers a better way of doing something and, rather than keeping it to themselves, they pass it on.

There’s zero ego, just a willingness to help others.

Nobody loses by making the person beside them better. And over time, those small acts of generosity add up, and they help shape the kind of company we want Abe’s Audio to be.

If you’d love to partner with an audio company like this - and you don't work with us already - we'd love to chat :)

21/10/2026

Looking back over 27 years of Abe’s, relationships have probably been one of the biggest reasons we’re still here. Some of our client relationships go back years, and that happens because people learn they can trust you (and not because every job goes perfectly!). We've also personally met many of our clients over the years, and loved it.

One of our 3 core values is Build Relationships. It means seeing the person behind the job, brief or email. It’s understanding that clients and colleagues have pressures we might not know, communicating clearly, doing what we say we’ll do and, when something does go wrong, owning it and working out how to fix it.

We often talk about this. In a world of AI everything, there are plenty of things that we can automate and streamline, but building strong relationships isn’t one of them.

15/10/2026

“Creativity” as a core value for an audio company might seem like a given. But at Abe’s, Chasing Creativity means more than just producing great audio. For us, it’s about being curious. It means solving a problem rather than passing it on, challenging the way we’ve always done things and being willing to try an idea before every detail has necessarily been worked out.

20 years ago, Hanna Udy - who was working full time in the business with Abe - wondered if there was a better way to streamline our invoicing. She was manually entering every job into MYOB (over 80 a day!), which wasn’t at all scalable and had lots of room for error.

This led us to meet with a local software developer, and the bones of our customised job management system began to take shape. Today, we process hundreds of audio jobs a week using a system that we’ve built from the ground up, and it’s been the single biggest factor in allowing us to scale. All because Hanna asked a question.

Sometimes creativity is heard in an amazing piece of audio. Other times, it’s looking at a frustrating process and saying, “Surely there’s a better way to do this?”

13/10/2026

In the early days of Abe’s, voice demos used to arrive on CDs. Production music came on CDs too, and some of it was of pretty dubious quality. In fact, I hired a composer and session musos to build our own library as it was impossible to get decent royalty-free tracks.

But today, we have access to an extraordinary amount of talent and of music almost instantly.

But having a greater choice hasn’t removed the need for good judgement. Technology has opened up access to limitless options and AI can generate music in seconds, but someone still needs to know whether it’s actually any good.

It’s something we think about a lot.

08/10/2026

A simple concept, a nice set and some tasty animations.
Oh, and some sound design to bring it all together.

Nice to work on this project for ShopBack.

Sound design 's

05/10/2026

A lot has changed at Abe’s in 27 years! CDRs have gone, the fax machine is gathering dust, our invoicing has been digitised, audio quality improved, the cloud arrived, and now AI is here.

But the things that have helped build Abe’s haven’t changed much at all. We only captured them a few years ago, but on reflection, they've been in our DNA forever. Chase Creativity, Build Relationships and Live Generously.

These three core values have influenced how we work with clients, how we treat each other, how we solve problems and how we think about what comes next.

02/10/2026

Thinking of starting a podcast? Finding your niche is crucial.

Good insight from Claire Murphy in Audio Academy, a collab between radioinfo and Abe's Audio.

01/10/2026

Zaleta build bespoke, luxury homes on the Sunshine Coast. We were asked to compose a music package that captured their brand and made people feel 'at home'.

That's what's great about music - it can so easily evoke emotion.

One of our favourite projects.

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01/10/2026

Failure is OK (although it doesn't feel like it at the time!)

Around 2010, I thought I saw a need for outsourced copywriting at scale, and went all in developing a workflow system to handle briefs and scripts. This was long before vibe coding - it cost thousands!

ScriptFactory was a great idea in my head - but it was far too complicated for account executives to use. (I also found that outsourced copywriting is also very hard to scale well.)

It was a solution for a problem that didn't really exist for our clients, so we quietly retired it a few years after launch and refocussed our attention on audio. Sticking to our knitting of being a premium producer of great audio, delivered fast, and at scale.

Script Factory was an expensive failure - but I think the key is to keep trying things. When you get knocked down, you get up again.

25/09/2026

Anyone remember dial-up internet? In the early 2000s, we had to save ads as small MP3 files so we could email them through Outlook Express. (112 kbps MP3, anyone?) Then we’d unplug the fax, connect to the internet and wait about five minutes for a single ad to send - and hope the connection wouldn't drop!

The tech has really changed since those days, but the reason we use it hasn’t. Speed matters to our clients, so if we can remove 10 minutes from a process, eliminate unnecessary steps, or use tech to free our people up for work only people can do, we’re all in.

We keep reminding my team that behind every call, email, and job is a person with their own stresses and challenges. At Abe’s, leveraging technology has always been about finding better ways to serve that person.

Super blurry photo - this may have been taken on a potato 📸

Address

Devonport, TAS
7310

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

03 64242466

Website

http://www.abesaudio.com.au/

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