09/15/2026
This month marks 20 years of Hickory Creek W**ery. September 8th marked nine years since I took over as owner and w**emaker. So maybe you'll indulge me in a little reflection as we get ready to kick off my 10th harvest at HCW.
On a cold Wednesday in January, Jeffrey, Jim and I hunkered down in the w**ery to talk about the year ahead. We looked hard at 2025 and thought a lot about what we could do better to make HCW the best possible w**ery experience in Michigan.
One thing I committed to was communicating better with our community. To tell you about new releases. To show you what happens behind the scenes. To introduce you to the personalities of HCW — the people who make your w**e that are fun and silly and hardworking and passionate and creative.
The same crew got together again, this time on a warm and humid September Wednesday. We looked at how we've done this year and make sure we're ready for harvest.
One of my biggest takeaways? I did a terrible job communicating with our community this year. I had good intentions. But March 25th happened, and everything went sideways in my world.
I think an easy answer would have been to prompt AI to make posts for us. I see that from others and it feels gross. You deserve authenticity and that is what you'll get from HCW.
So here we are in September 2026, with a lot to be proud of from the last 20 years and a lot to be optimistic about moving forward. And I promise to keep you all in the loop better than I have so far this year.
And I'll share something in the spirit of authenticity: visitor traffic to the w**ery concerns me. We've had a little over 7,000 visitors to HCW so far in 2026. At this same point in 2022, we had almost 12,000. That's a big difference. And as a small business owner, I think about it a EVERY SINGLE DAY.
But perhaps naively, I still believe this:
If we keep making the best w**e we possibly can, if we keep trying new things, if we keep getting a little better every day, and if we keep putting our authentic hearts and souls into every guest's experience, we're going to be okay.
(more in the comments)