The Tap Room at Upland Profile Brewery

08/27/2026

08/15/2026

Happy Retirement Chris!

04/24/2026

Want to get away from downtown hustle and bustle tomorrow?
Come over to westside and see us⬇️

Tomorrow 11-5

Vintage Market by Well Made Vintage
20 vendors
Free to attend
Front parking lot of our tasting room at
$5 mimosas and $5 Petal to Kettle
20% off wood-aged sour bottles.

Come on out!!!

04/21/2026

THIS SATURDAY 11-5!!
Vintage market of 20 vendors.
Put on my well made vintage.

Hope to see you soon see you!

03/29/2026

Sundays at the tasting room🤩
$4 Beers
$5 W**e pours

Come see us!!

02/27/2026

RESTOCK ALERT 🚨

From canning line to shelves, we are ready to get Hoosier Gameday L***r to you! Commemorative Championship 6-pack reservations open today at noon.

We've heard your feedback, and we're doing things differently this time. What's changed:
📋 Reservation system only (no in-person lines)
📍 Pick up at Upland Brewing locations
🎟️ One 6-pack per person (more fans can get one)
✅ Priority for those who missed the first release

How to reserve:
1️⃣ Head to the link here: https://www.eventbrite.com/e/hoosier-gameday-lager-restock-reservation-tickets-1983881047618?aff=oddtdtcreator
2️⃣ Complete your reservation online at noon
3️⃣ Pick up March 8-11 at your chosen Upland Brewing location
4️⃣ Pay $12.99 at pick-up

Important:
• These reservations are ONLY for those who did NOT get a 6-pack during our original release
• You must pick up by Wednesday, March 11th close of business or your reservation will be released

Can't make it to an Upland location?

Championship Commemorative Cans are officially rolling out to stores wherever you buy Hoosier Gameday. Deliveries are landing market by market over the next week—so if you don't see them yet, they may still be on the way.

Thank you for your patience as we work to get these commemorative cans to as many fans as possible.

Go Hoosiers. 🏈

02/13/2026

Come get it, while it lasts.
We open at 3pm today!

4th & Five coming to all Upland locations this Friday!

This brew is perfect for celebrating life’s touchdowns - because we know those don’t happen on the sidelines.

Come into your favorite Upland locations to grab a b**r that will make you feel like you can clutch anything, even a Championship winning touchdown. Will be available on draft and in cans.

**r **r

01/25/2026

Taproom closed today!
Be safe❄️

01/24/2026

OPEN at NOON. Come by today to grab carry out b**r🍺.
20%off sours too!

We are likely closing tomorrow and will post updates❄️❄️