Sturgis Rally SD

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Sturgis, SD
Sturgis Rally SD

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Welcome! The Sturgis Rally is the largest motorcycle rally in the world.

Held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August, the rally was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today.

2022 will mark the 82nd annual Sturgis Motorcycle Rally. Sturgis.com is home to all things Sturgis Motorcycle Rally as well as the place to register for ride pin, souvenirs and free welcome packet.

11/09/2026

Did you get caught looking good out on the road? Browse roadside photos from your favorite Sturgis rides and grab the shots that captured you in action!
👉 photos.sturgis.com

11/06/2026

Official 87th Anniversary Tee Released!

Multiple styles and colors now available at shop.sturgis.com

11/05/2026

Bikers weren't always welcome...here's what happened:
https://sturgis.com/guide/history/

11/05/2026

10/07/2026

You've got nothing to lose and a good time to gain! Enter to win Two 10-Day passes to the the Sturgis Buffalo Chip 2027 at sturgis.com/win

10/07/2026

10/06/2026

Today's top merch pick 👉 86th Anniversary Neon Skull Tee

Get this and more at shop.sturgis.com

10/04/2026

09/14/2026

Come in try one of burger battle burgers and vote!!

Address

Sturgis, SD
57785

Telephone

+16056428166

Website

https://Sturgis.com/

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