09/18/2026
This is why we do what we do. A few years ago, rancher Harold Gleason of Square G Ranch convinced his friend Alan Deck, owner of a small-town grocery store, to carry Certified Hereford Beef®. Today, Alan says customers drive from across the region specifically for his meat department.
In their small community, a local therapy provider draws families from as far as OKC and Amarillo. While their children are in sessions, parents make the trip to Alan's store — especially the meat counter.
One rancher. One store owner. One great product. And a small town that's better for it. That's what CHB looks like in the real world. Thank you, Harold and Alan, for sharing this story. Learn more at certifiedherefordbeef.com!