香港生力啤酒廠 San Miguel Brewery Hong Kong Ltd.

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香港生力啤酒廠 San Miguel Brewery Hong Kong Ltd.

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香港生力啤酒廠在香港設有大型釀酒廠，精心釀造多個啤酒品牌。SMBHK is the only international beer company with large-scale brewery in HK, offering a wide portfolio of beer brands.

Today, San Miguel Brewery Hong Kong Limited (SMBHK) is the only international beer company having a large scale brewery in Hong Kong. Its Yuen Long brewery not only supplies to local market, but also exports to international market.
今天，香港生力啤酒廠有限公司(香港生力)是唯一國際性啤酒公司在香港設有大型釀酒廠。其元朗酒廠不但生產啤酒供應本地市場，也出口到國際市場。

SMBHK has a comprehensive beer portfolio that satisfies different consumer needs.
香港生力擁有全面的啤酒組合滿足不同的消費者需要。

28/10/2026

【「啤酒鑑賞 X 職場實戰」工作坊助未來餐飲新力軍做好就業準備💼】

香港生力連續第六年攜手國際廚藝學院合辦啤酒工作坊。今年以「啤酒鑑賞 X 職場實戰」為主題，同超過35位來自葡萄酒及飲品商業管理高級文憑及餐飲營運文憑嘅同學嚟一場角色扮演，為未來投身職場好好備戰🥸💪🏻！

我哋特別設計咗四大角色 — 包括釀酒師、品質鑑定師、侍酒師同美食配搭顧問 — 透過啤酒盲測、斟酒實試、情境應對挑戰、美食搭配等環節，引導同學代入唔同角色，從多角度了解未來投身餐飲界時可能會面對嘅情境同挑戰，及早培養專業靈活嘅應對技巧。

見到大家思考深入，玩得滿足，我哋亦深感鼓舞🥳！我哋會繼續發揮專業所長，與更多院校合作，助力年輕一代做好就業準備，共同開拓更多元嘅餐飲未來✨🙌🏻！

"𝐁𝐞𝐞𝐫 𝐀𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐱 𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧" 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐄𝐪𝐮𝐢𝐩𝐩𝐢𝐧𝐠 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐚𝐥𝐞𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞💼

For the sixth consecutive year, SMBHK has partnered with the International Culinary Institute to co-organize the B**r Appreciation Workshop. This year, under the theme "𝐁𝐞𝐞𝐫 𝐀𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐱 𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧," over 35 students from the Higher Diploma in W**e and Beverage Business Management and the Diploma in Food and Beverage Operations participated in an interactive role-playing experience designed to prepare them for their future careers🥸💪🏻!

We specially designed four key roles—Brewer, Quality Assessor, Sommelier, and Food Pairing Consultant. Through activities including blind tastings, hands-on pouring practices, scenario-based challenges, and food pairing sessions, students were encouraged to step into different roles, explore from multiple perspectives the scenarios and challenges they may face when entering the F&B industry, and develop professional and adaptable problem-solving skills early on.

The enthusiastic feedback from both students and teachers was truly encouraging🥳. Looking ahead, we will continue to leverage our expertise and collaborate with more institutions to help the younger generation become job-ready and contribute to a more diverse and vibrant future for the F&B industry✨🙌🏻!

#香港生力 #生力啤酒 #生力 #啤酒鑑賞 #職場實戰 **rappreciation
#理性飲酒

27/10/2026

【金獎生力黑啤正式香港鮮釀香港生力再添新里程🔓】

榮獲 World B**r Awards 金獎嘅生力黑啤，依家正式喺香港元朗酒廠本地鮮釀，進一步實踐香港生力對「 #香港鮮釀」嘅堅持。同時，品牌亦推出全新 King Can 包裝，為消費者帶來更多選擇。

為慶祝呢個重要時刻，品牌於10月17日舉辦生力黑啤 Black Box 神秘體驗活動，更邀請到 MIRROR 成員 Stanley 邱士縉驚喜現身，同大家一齊見證生力黑啤本地鮮釀及 King Can 推出嘅新篇章🔔。

一直以嚟，香港生力堅持紮根香港、香港釀造。今次生力黑啤正式加入本地鮮釀行列，不單豐富咗我哋嘅本地生產產品組合，亦標誌住香港生力發展嘅又一個重要里程碑📍✨。

【𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐚𝐧 𝐌𝐢𝐠𝐮𝐞𝐥 𝐂𝐞𝐫𝐯𝐞𝐳𝐚 𝐍𝐞𝐠𝐫𝐚 𝐉𝐨𝐢𝐧𝐬 𝐒𝐌𝐁𝐇𝐊'𝐬 𝐋𝐨𝐜𝐚𝐥𝐥𝐲 𝐁𝐫𝐞𝐰𝐞𝐝 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐰𝐢𝐭𝐡 𝐋𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐍𝐞𝐰 𝐊𝐢𝐧𝐠 𝐂𝐚𝐧 🔓】

San Miguel Ce***za Negra (SMCN), a Gold Award winner of World B**r Awards, is now officially brewed at our Yuen Long brewery, marking another milestone in our commitment to delivering fresh, locally brewed b**rs to the Hong Kong market. Alongside this achievement, the brand has also introduced its new King Can format, offering consumers even more ways to enjoy their favourite brew.

To celebrate this exciting occasion, the brand hosted the SMCN “Black Box" Mystery Activation on Oct 17 and welcomed MIRROR’s Stanley Yau as a special guest. Together with consumers and guests, he joined us in marking a new chapter for San Miguel Ce***za Negra as it becomes locally brewed in Hong Kong and launches its new King Can format🔔.

As a brewery proudly rooted in Hong Kong, SMBHK remains committed to local brewing and innovation. The addition of SMCN to our locally brewed portfolio not only expands our product offering, but also represents another important milestone in our journey of brewing quality b**rs for Hong Kong consumers📍✨.

#香港生力 #生力啤酒 #生力黑啤 #香港鮮釀 #香港釀造
#理性飲酒

14/10/2026

【🏆香港生力榮獲環境保護署首屆《減少使用包裝約章》金獎！】

好榮幸同大家分享，香港生力榮獲環境保護署頒發《減少使用包裝約章》金獎✨ ，肯定咗生力團隊喺2025至26年度對減少包裝用料及源頭減廢上嘅堅持！💪

各位手上每一樽嘅生力啤酒，都承載住我哋喺源頭減廢上嘅努力🍺。從優化包裝用料到採用輕量化玻璃樽 — 我哋深信積少成多➕，每一項看似微不足道嘅改變，累積起嚟都可以為可持續未來帶嚟大不同。🌳✅

感謝同事們由構思到落實過程中嘅每一次嘗試！呢個金獎證明咗環保同業務發展絕對可以攜手並進。未來我哋會繼續努力，用心釀造新鮮啤酒嘅同時，釀出更綠色嘅未來！💚

【🏆𝐒𝐌𝐁𝐇𝐊 𝐀𝐰𝐚𝐫𝐝𝐞𝐝 𝐆𝐨𝐥𝐝 𝐢𝐧 𝐄𝐏𝐃’𝐬 “𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐫𝐭𝐞𝐫”!】

We are delighted to share that SMBHK received the Gold Award in the "Packaging Reduction Charter" ✨presented by the Environmental Protection Department, recognizing our efforts in reducing packaging materials in 2025–26!💪

Every San Miguel in your hands carries our efforts in packaging waste reduction! 🍺From optimizing packaging materials to adopting lightweight glass bottles — we believe that every little counts➕, and that each small change can bring about a big difference for a sustainable future.🌳✅

Thank you to the team for every attempt from conception to implementation, proving that environmental protection and business development can go hand in hand! We will continue brewing fresh b**r – and also brewing a greener future!💚

#香港生力 #生力啤酒 #生力 #減少使用包裝約章 #環境保護署 #源頭減廢

25/09/2026

【香港生力義工隊〡中秋同樂共享喜悅】

中秋節快樂🌕🥮！

正所謂人月兩團圓，香港生力義工隊日前與嗇色園主辦可誠護理安老院攜手，提前同老友記共慶中秋🥳💞！

義工同老友記一齊製作造型別緻嘅燈籠🏮，仲大合唱應節中秋金曲！最後，義工仲為哥哥姐姐送上中秋福袋。活動時，見到老友記臉上洋溢嘅燦爛笑容，令中秋佳節更別具意義🥹。

感謝義工同老友記熱情參與，祝大家健康滿載，節日快樂🎊！

【𝐒𝐌𝐁𝐇𝐊 𝐕𝐨𝐥𝐮𝐧𝐭𝐞𝐞𝐫 𝐓𝐞𝐚𝐦〡𝐌𝐢𝐝-𝐀𝐮𝐭𝐮𝐦𝐧 𝐉𝐨𝐲, 𝐒𝐡𝐚𝐫𝐞𝐝 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫】

Happy Mid-Autumn Festival 🌕🥮!

It's a time for reunion under the full moon. The SMBHK Volunteer Team recently joined hands with the Ho Shing Home For The Elderly (Sponsored by S*k S*k Yuen) to celebrate the Mid-Autumn Festival early with our senior buddies!🥳💞

The volunteers and seniors crafted lanterns🏮 and sang classic Mid-Autumn festive songs together! We also prepared blessing bags for the seniors. Seeing the smiles on the seniors’ faces when they were having fun made this Mid-Autumn Festival all the more meaningful🥹.

Thank you to all the volunteers and senior buddies for their enthusiastic participation. May everyone stay healthy and happy🎊!

#香港生力 #生力啤酒 #生力 #中秋節快樂 #中秋共融 #中秋同樂 #嗇色園主辦可誠護理安老院

18/09/2026

🌟「理性選擇．專業待客」講座為餐飲界未來新星打好根基！🔨

作為 Hong Kong Forum for Responsible Drinking 香港理性飲酒促進會 (FReD) 委員會成員，香港生力早前獲邀到國際廚藝學院，為50位修讀葡萄酒及飲品商業管理高級文憑一年級同學主講「理性選擇．專業待客」講座。

作為餐飲業未來新力軍，同學們正處於接觸專業酒類及餐飲知識嘅起步階段🔎。我哋希望透過今次講座，協助同學及早建立正確飲酒觀念，並了解從業員喺供酒過程中肩負嘅責任與義務，學習如何喺符合法例要求下作出專業判斷，保障客人安全，同時提供優質而負責任嘅服務體驗。💯

🏫未來我哋會繼續走入校園，推廣「 #理性飲酒」文化，讓相關理念成為業界共識，一齊營造更健康、更正面嘅飲酒環境，令品酒成為提升生活幸福感嘅一部份！🍻！

🌟“Responsible Choices. Professional Service.” Seminar
Building a Solid Foundation for Future F&B Professionals!🔨

As a board member of the Hong Kong Forum for Responsible Drinking (FReD), SMBHK was honored to be invited to the International Culinary Institute to conduct a “Responsible Choices. Professional Service.” seminar for 50 year-one students from the Higher Diploma in W**e and Beverage Business Management!

As future members of the hospitality and beverage industry, these students are at the beginning of their professional journey in exploring w**e and food & beverage operations🔎. Through this seminar, we aimed to help them develop a responsible attitude towards alcohol consumption, while deepening their understanding of the responsibilities and obligations associated with alcohol service. We also explored how hospitality professionals can exercise sound judgement, comply with legal requirements, safeguard guest wellbeing, and deliver high-quality, responsible service experiences.💯

🏫Going forward, we will continue to collaborate with different institutions to promote a culture of responsible and moderate drinking and help make these principles a shared understanding across the industry. Together, we can foster a healthier and more positive drinking environment, where enjoying alcoholic beverages moderately becomes part of a balanced and fulfilling lifestyle.🍻

#香港生力 #生力啤酒 #生力 #理性選擇 #專業待客 #國際廚藝學院

11/09/2026

【香港生力義工隊 x 東華三院｜園藝治療攤位及工作坊@Airside 💚】

9月4至6日一連3日，香港生力義工隊協助東華三院舉辦園藝治療攤位及工作坊，將園藝治療嘅力量帶俾更多朋友👐🏻🎍

今次活動特別有意義，我哋用咗早前與舍友一同製作嘅陶瓷劍山作為工具，由舍友親身示範及分享製作過程，義工從旁輔助，讓公眾親手體驗之餘，亦親眼見證舍友嘅能力與才華👍🏻

由東華天台種植、同舍友一齊搓陶泥整劍山，到喺今日同公眾分享成果，義工隊全程見證：

「呢段旅程由泥土開始，以分享作結。見到舍友自信地介紹自己嘅作品，公眾由好奇變欣賞，嗰種感動難以言喻。園藝治療唔止療癒舍友，亦療癒咗我哋每一個人。傷健共融唔再只係口號，而係真實發生緊。」

除咗工作坊，義工仲帶住舍友參觀農莊花園同市集，一齊周圍行吓、玩吓、笑吓，個個都滿載而歸🎁💝

【SMBHK Volunteer Team x TWGHs | Wellness Booth & Workshop @ Airside 💚】

From September 4 to 6, our volunteer team partnered with TWGHs for a 3-day horticultural therapy booth and workshop at Airside, bringing the healing vibes of gardening to everyone 👐🏻🎍

What made this event especially meaningful is that we used the ceramic kenzans that we made earlier with the TWGHs JCRC residents. Residents took the lead in demonstrating and sharing how they were made, with our volunteers supporting them along the way. It was awesome to see the public not only try it out themselves, but also withness firsthand the skills and talents of the residents 👍🏻

From farming up on the TWGHs rooftop, to shaping clay with residents, and finally sharing the results with the public today – our volunteer team was there every step of the way:

"This journey started with soil and ended with sharing. Seeing the residents confidently introduce their work, and watching the public go from curiosity to genuine impressed – it was deeply moving. Horticultural therapy heals not just the residents but every one of us too. Inclusion is not just a concept – we’re making it real"

Beyond the workshop, our volunteers also hung out with the residents to visit the farm garden and Well Market. Lots of walking, exploring, and endless laughing—everyone went home with a happy heart🎁💝

#香港生力 #生力啤酒 #生力 #東華三院 #園藝治療 #傷健共融共學共享

27/08/2026

【至高肯定 ▪ 生力白啤獲WBA香港總冠軍】

好高興同大家宣佈，生力白啤榮獲世界啤酒大獎肯定 — 唔單止勇奪金獎，更贏得香港總冠軍名銜🏆🌟🎊

「香港製造」唔單止係一個標籤，更係一份承諾 — 我哋喺釀造工藝同品質管理上絕不退讓，每一啖啤酒都承載咗生力團隊數十年如一日嘅匠心與堅持🤲🏻。呢份世界級嘅肯定，屬於每一位堅守崗位嘅同事，亦屬於一直信任香港生力，一直喜愛香港味道嘅你🍺

風雨不改，誠邀大家再次舉杯，一齊分享呢份屬於我哋嘅光榮！✨🍻

【We Shine Again! - San Miguel Ce***za Blanca Crowned Hong Kong's Best】

We are thrilled to share that San Miguel Ce***za Blanca has been recognized at the World B**r Awards– not only winning a Gold Medal, but also being named the 𝐇𝐨𝐧𝐠 𝐊𝐨𝐧𝐠 𝐖𝐢𝐧𝐧𝐞𝐫🏆🌟🎊

"Made in Hong Kong" is more than just a label – it's our promise. Every sip of our b**r carries decades of passion, precision, and an unwavering commitment to quality🤲🏻. This world-class honor belongs to every team member who has stood firm, and to every one of you who has always loved this taste of home🍺

Through rain or shine, join us and raise your glass once again to celebrate a victory that belongs to all of us ✨🍻

#香港生力 #生力啤酒 #生力 #香港總冠軍 #香港製造 #釀造工藝 #國際級水準 **rawards
#暢飲有責

14/08/2026

【由農田走到手心綠色共融之旅💚】

生力義工隊再次到訪東華三院賽馬會復康中心，同舍友一齊製作咗100個陶瓷劍山🌱🏡，將來可以用嚟栽種小植物。由五月嘅天台農場，到今次工作坊，我哋一齊見證綠色生活由戶外延伸至手心🤲🏻🫶🏻

「幾時再嚟？」活動尾聲，舍友簡單一句，已經係對義工服務最真摯嘅回應，亦係社區共融最動人嘅畫面🥹🥰📸

多謝每一位義工嘅投入。你哋嘅參與，令綠色生活同社區關懷延續落去。

一切很美，只因有你💞

【𝐅𝐫𝐨𝐦 𝐅𝐚𝐫𝐦 𝐭𝐨 𝐅𝐢𝐧𝐠𝐞𝐫𝐭𝐢𝐩𝐬 – 𝐀 𝐆𝐫𝐞𝐞𝐧 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐨𝐟 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧💚】

Our SMBHK volunteer team recently returned to TWGHs Jockey Club Rehabilitation Complex, where we joined residents in making 100 ceramic pin frogs for future planting projects🌱🏡 From the rooftop farm day in May to this hands-on workshop, we've witnessed our green journey continues to grow through meaningful connections and shared experiences🤲🏻🫶🏻

"When will you come back?" – a simple question from a resident at the end of the session. It was the most heartfelt reminder of the impact these volunteer efforts can make🥹🥰📸

Thank you to all colleagues who took part and made this so meaningful.

It's all possible because of you💞

#香港生力 #生力啤酒 #生力 #社區共融 #綠色生活 #陶瓷劍山工作坊 #可持續

07/08/2026

【啤酒鑑賞 X 五感體驗 X 正向生活】

香港生力首次聯乘📍城大社會及行為科學系，將啤酒品鑑融入正向生活，同同學一齊解鎖一場感官體驗旅程🔓

今次工作坊唔止分享釀造工藝同美食配搭，更著重五感體驗👀👂🏻 —— 透過盲測品評、斟酒實試，仲有結合音樂嘅「飲樂挑戰」，用四款生力啤打造專屬歌單，喺多元情境中喚醒味覺、嗅覺同聽覺嘅共鳴。希望同學喺體驗之中學識專注當下、打開感官，搵到屬於自己嘅正向生活節奏🔋💪🏻

多謝城大同學嘅熱情參與🥹🥳，你哋嘅笑容同投入，就係我哋繼續走入校園嘅最大動力！

期待下一站！☀️🍻

【𝐁𝐞𝐞𝐫 𝐀𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐗 𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐗 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐋𝐢𝐯𝐢𝐧𝐠】

For the first time, SMBHK teamed up with 📍the Department of Social and Behavioural Sciences at City University of Hong Kong to bring b**r tasting into the realm of positive living – unlocking a sensory journey with warmth and meaning for our students🔓

This workshop went beyond brewing techniques and food pairing – we put the spotlight on the sensory experience👀👂🏻 Through blind tasting, hands-on pouring experience, and our "Sips & Sounds" challenge, students crafted their own personalised playlists with our signature San Miguel b**rs, awakening their taste, smell and hearing across a variety of immersive settings.

More than just a tasting session, our goal was to inspire students to be present, open their senses, and discover their own rhythm of positive living🔋💪🏻

A big thank you to all the CityU students for your energy and smiles🥹🥳 – your enthusiasm is what drives us to keep bringing these experiences to campuses everywhere!

Can't wait for our next stop! ☀️🍻

#香港生力 #生力啤酒 #生力 #啤酒鑑賞 #五感體驗 #正向生活
**rappreciation
#暢飲有責

31/07/2026

【第 58 屆傑出銷售專業大獎 — 雙喜臨門，實至名歸！】

香港生力營業部兩位同事王卓蕙 (Cherry) 同廖俊威 (Totti) 喺HKMA舉辦嘅「第 58 屆傑出銷售專業大獎」中，雙雙奪得「傑出推銷員獎」🏆🥳

呢項殊榮唔單止係對佢哋專業嘅肯定，更加係對佢哋日常用心嘅最佳見證✔️🗣️

Cherry擅長易地而處，時刻企喺客戶角度諗多步💪🏻；Totti就總能將複雜嘅產品特色同市場形勢，化為簡單實用嘅建議👌🏻 — 兩種風格，同樣出色，正正展現咗生力團隊「專業精神Ｘ貼心服務」嘅核心價值🛎️🙌🏻

香港生力將繼續秉持呢份熱誠，為大家帶嚟更優秀、更貼心嘅產品與服務🍻

【Double Win at the 58th Distinguished Salesperson Award】

Huge congratulations to our stars - Cherry Wong and Totti Liu from SMBHK - for both receiving this honour at the HKMA’s 58th Distinguished Salesperson Award!🏆🥳

This recognition is more than an accolade - it’s a well-earned testament to their daily dedication and genuine care for our customers. ✔️🗣️

Cherry excels at putting herself in her client’s shoes, always thinking one step ahead💪🏻; Totti turns complex product features and market dynamics into simple, actionable advice👌🏻

Two styles, one shared passion - a perfect reflection of our team’s core value: Professionalism x Heartfelt Service🛎️🙌🏻

We at SMBHK will continue to bring you better products and even warmer service - because our people make the difference🍻

#香港生力 #生力啤酒 #生力 #傑出銷售專業大獎 #專業精神
#暢飲有責

Address

9/f, Citimark Building, 28 Yuen Shun Circuit, Siu Lek Yuen
Sha Tin

Telephone

+85224910411

Website

http://info.sanmiguel.com.hk/

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