The Umbrella Cheltenham

06/06/2026

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04/06/2026

03/06/2026

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The Umbrella Cheltenham
A.P Meats

01/06/2026

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vatstheproblem.co.uk

Spearheaded by Tom Kerridge we are backing the campaign, calling for a 10% rate for all hospitality businesses, alongside other trade associations and industry colleagues.

Our members have consistently prioritised a lower rate of VAT, on a par with the majority of Europe, to stimulate growth and investment in our essential sector, and allow us to thrive.

vatstheproblem.co.uk

01/06/2026

🍺 SPOT THE ODD ONE OUT 🍺
(Hint: it’s the one killing its own pubs)

🇫🇷 France — Hospitality VAT 10%
🇪🇸 Spain — Hospitality VAT 10%
🇮🇹 Italy — Hospitality VAT 10%
🇩🇪 Germany — Hospitality VAT 7%
🇧🇪 Belgium — Hospitality VAT 12%
🇮🇪 Ireland — Hospitality VAT 9%

🇬🇧 United Kingdom — Hospitality VAT 20%

Same industry.
Same food.
Same drink.
Same jobs.

But one country decided pubs were a luxury - not a cultural asset!

Then we act surprised when:
🍺 Pint prices rise
🍽️ Eating out costs more
🏚️ Pubs shut
✈️ It’s cheaper to enjoy life abroad

It’s not the pub being greedy. It’s yet more tax!

You can’t squeeze pubs dry…then act surprised when they close!

Share if you think UK pubs deserve fairer VAT - not a punishment rate!