09/09/2026
Four GOATs. One table. One LEGO World Cup trophy. 🐐🧱⚽️
Leo Messi Cristiano Ronaldo Kylian Mbappé Vinicius Jr. ⚡️🇧🇷
If you’ve been anywhere near the internet lately, chances are you’ve seen LEGO’s brilliant FIFA World Cup campaign, “Everyone Wants a Piece.”
Behind it: Wieden+Kennedy Amsterdam — and Associate Creative Director Dasha Ovechkina (Dasha Ovechkina), joining us Us By Night - Antwerp this September. 🔥
Dasha started her creative career in Ekaterinburg before moving to the Netherlands and joining W+K Amsterdam in 2018. Since then, she’s worked across LEGO, Nike, Balenciaga, Hennessy, Hublot, Samsung and KFC — and somehow still hasn’t learned how to ride a bike. 🚲
In 2025, she was named a Next Creative Leader by The One Club, with work recognised at Cannes Lions, D&AD, The One Show, The Webby Awards, Eurobest, CLIO and many more.
This September, Dasha brings Wieden+Kennedy Amsterdam to Antwerp.
See you at Us By Night.
24—26 September 2026
Antwerp