Kiseru - Smokebar & Mixology

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KISERU - Smokebar & Mixology

[Vietnamese below]

🌖 ‘𝒌𝒊𝒔𝒆𝒓𝒖’ is a concept located at Da Nang, Viet nam. Inspired by the 𝒎𝒊𝒏𝒊𝒎𝒂𝒍𝒊𝒔𝒎 art culture from Japan and obsessed with perfection in bar service, ‘kiseru’ presents a new experience to celebrate the flavors and aromas of the region.

🌗 ‘𝒌𝒊𝒔𝒆𝒓𝒖’ is made up of the two outlets: the ‘𝒌𝒊𝒔𝒆𝒓𝒖’ tea room and the ‘𝒌𝒊𝒔𝒆𝒓𝒖’ bar, which share the space at some point during the day. We developed an identity that would reflect the transformation with time using colours as the main visual motif. The four periods of the day - lunch, afternoon tea, violet hour and a bar at night get represented with their own colour which is care fully chosen accordingly to the level of natural light which is generously provided by led lights located around the space. The theme of the moon phases is also explored with the radiant patterns of fine lines inspired by the interior.

🌒 The elements found across the food, drinks, space, and collaterals were based on an imagined future of the peoples. Themes of the modern minimal Japan are represented across the brand.

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