06/06/2026
US-based nail brand & salon, La Par, was created with one core mission: to prove that beautiful nails should never come at the expense of nail health. Scratch spoke to the brand’s founder to find out what makes LA PAR stand out…
Lisa Tran grew up in a salon environment before working professionally as a nail technician. “I saw firsthand how many people felt they had to compromise the integrity of their natural nails in order to achieve long-lasting manicures or trend-led looks,” the founder & owner of LA PAR says.
After developing several allergic reactions, Lisa decided to turn her attention to producing products and systems that support natural nail health – without compromising on high-quality results.
Following years of development and formula testing, LA PAR was created. “Our ethos is centred around intentional beauty, education and wellness,” Lisa reveals. “We take a refined approach to nailcare – respecting the natural anatomy of the nail and prioritising long-term nail health."
One notable name who has supported the success of LA PAR is businesswoman & internet personality, Kim Kardashian.
From thousands of applicants across various industries, Lisa was selected to receive direct business and branding mentorship from Kim as part of her Masterclass series: a moment Lisa describes as both ‘surreal and incredibly affirming’.
“One of the biggest takeaways was the importance of brand clarity and consistency,” she says. “Kim spoke about ensuring every touchpoint – from packaging and messaging to social media and customer experience – immediately communicates the brand’s identity and emotional feeling.”
Find out more about LA PAR's journey and product offering here 👉 https://bit.ly/4uQxeEg
