Vinformative was founded with the goal to be the world's one-stop shop for wine information, marketing materials, food pairings, recipes, tasting notes, etc.; essentially, a Google- or facebook-type platform for the food and wine industries. From the beginning, we have been building the world's largest and most comprehensive cloud-based wine database, and we've been developing a variety of applica
tions for consumers, restaurants, wineries and distributors. Unlike other wine database sites, where data is crowd-sourced and often unreliable, duplicative or inaccurate, the data that powers Vinformative comes from the producers themselves, so that finding wine information is never more than a click away. We currently have over 300k wines searchable on our site, and another 500k reviews which distributors can utilize to create fully customizable marketing materials such as shelftalkers and case cards, on-demand, 24-7. These days, when we step back and see the thousands of fans and followers of the site online, we know that we're accomplishing our mission to dent the wine universe in a permanent and meaningful way.