10/30/2025
Today we released our Q3 2025 On-Premise Insights.
Draft and packaged volumes softened slightly in Q3, but the story continues to evolve behind the bar — with RTD cocktails and imports on the rise, and La**rs holding strong across taps and coolers.
Key Highlights
* Draft b**r volumes declined -1.8% YoY, while packaged b**r products were down -5.1% in total units served.
* L***r and Light L***r styles (domestic and import) continued to dominate both draft and packaged sales, while IPAs remained the #3 draft style poured.
* Beyond B**r (RTD cocktails, Hard Seltzers) grew +23% in packaged volume share, and the rate of sale increased +9%. The style now holds a 10.2% share of all packaged products.
* RTD cocktails claimed the 3rd-highest volume share in on-premise packaged and saw the strongest year-over-year growth.
As consumer preferences evolve, B**rBoard’s Alcohol Intelligence (AI) platform continues to power data-driven decisions for retailers, distributors, and suppliers.
Read the full Q3 2025 Insights report here.
SYRACUSE, NY (October 30, 2025) — B**rBoard, the leading technology and insights platform for the on-premise alcohol industry, today released its Q3 2025 On-Premise Insights Report, providing a look into alcohol performance across U.S. bars and restaurants based on its Alcohol Intelligence platfor...