08/21/2025
Well, this is a post I hoped I wouldn't have to make again. Twice in one year is two too many. I am sad to report that Now & Later Lounge will be closing its doors for good on Saturday August 30th. We had a much shorter run this time around, that's for sure. There are a lot of factors that contributed to our lack of success, but at the top of that list is definitely industry fatigue and burnout, my own. Needless to say, the alcohol industry in general, and the bar industry more specifically, has changed immensely in the four and a half years since I started this project. Between the time delays getting open and the financial burden that comes along with that, I feel like we started behind the 8 ball. Not an excuse, just a fact. A better operator, or maybe at least one with more financial resources, could have probably pulled out of the tailspin and weathered the storm, but unfortunately, I don't have that in me.
With a hard industry turn towards food, our alcohol leaning concept just couldn't keep up. Admittedly, I am not a great food operator. When I left Shifty's in 2014 I said I never wanted to own a place that was focused on food. I know we had to offer something to patrons, but simpler was better in my mind. The cost of adding a hood and fire suppression system (required for any type of open flame cooking, frying, grilling, etc.) was too far out of my budget to consider, both when we were building out, and even more so as time went on and the writing was already on the wall. We've had two great people run our kitchen (Victor Perez and Zachary Diller ) in the short time we've been open that have worked wonders with what they had to work with. But in the end, my reluctance to go all in on food is definitely a strong contributing factor to our demise. Of course, there are plenty of other components that played a role in our demise but these are the biggest few.
I want to say a HUGE thank you to my staff that has stuck by my side through this slow time. I know you all could have jumped ship at any point and found a more financially beneficial place to work. I recognize that, and I appreciate it more than you know. You all have had my back for a long time and that means a lot to me. I would also like to thank all of our customers that have supported us at the new location. Both the new ones, and especially the ones that followed us down from Tipp Hill. Your support means the world to me. Now & Later, in any form, wouldn't have made it this far without you. Thank you.
I still have time left on a very good lease so I am putting feelers out to see if there is anyone who would like to discuss taking over the reins. I do believe this location can be successful. It would take someone with drive and vision, but all of the upfront, expensive, frustrating work that no one can see is done. Opening a place takes years these days. Years. It could be turnkey if you wanted, or you could make a few small changes to make it align more with your vision. In addition to focusing more on food, I have a few other ideas that may work in the space that I'd be open to discuss with any potential suitors. Changes that if I were to stay open, I'd be making.
Thank you,
Jason