Earth Rider Brewery

09/03/2026

to the time our tanks spent a day in the sunshine

Before the first drop of beer was brewed, before a pint was poured, before the first can rolled off the line, and before the taproom doors opened, there was a lot of hard work, with the help of some heavy lifters.

This photo captures a major milestone as our brewing tanks were lifted into place and set up in the Brewery. It's incredible to look back and see how far we've come. Thanks to everyone who has been part of the ride, from day one to today!

09/01/2026

A good boat day starts with a stocked cooler.

Brewed on the shores of Lake Superior and enjoyed across the shore, Superior Pale Ale is built for sunny afternoons on the water, weekends at the cabin, and every adventure in between.

Whether you're docked at the lake, cruising the river, or planning your next getaway, keep the cooler stocked with a beer that's as dependable as a bluebird summer day.

Find Superior Pale Ale in 6-packs and 12-packs at retailers across Wisconsin and Minnesota.

08/27/2026

The perfect first mate for a day on the lake.

Smooth, refreshing, and brewed with blueberry and honey, this summer favorite was made for long days on the lake, sunshine on your shoulders, and nowhere in particular to be.

But summer won't last forever, and neither will Blueberry Honey Cream Ale. Grab a 6-pack while it's still on shelves, because once it's gone, you'll have to wait until spring to enjoy it again. Here's to making the most of every remaining lake day.

08/25/2026

Wherever summer takes you, there's a good chance Earth Rider is already there.

Brewed on the shores of Lake Superior and enjoyed across Wisconsin and most of Minnesota, Earth Rider Beer has become a companion for countless lake days, campfire cookouts, cabin weekends, and backyard gatherings.

From Superior to Milwaukee, Duluth to the Twin Cities, and from the Northwoods to the shores of Lake Michigan, we're proud to be part of summer adventures all across the region. Use our beer finder to see exactly where to get some near you!

08/20/2026

Behind the scenes of Earth Rider Beer

Just the sound of beer being brewed, canned, kegged and prepared for its next adventure - and the hardworking crew who turn ingredients and supplies into the beer you know and love!

A little glimpse of what happens before the beer reaches your cooler, campfire or favorite barstool

08/18/2026

One of the Twin Ports' favorite summer traditions returns this weekend!

The Lake Superior Dragon Boat Festival is back, and we're proud to be the Official Beer of the event. Grab an Earth Rider, find a spot along the shoreline, and cheer on the paddlers as they race and raise money for Twin Ports charitable organizations.

Here's to great competition, community spirit, and cold local beer.

August 21-22, 2026 at Barkers Island

08/06/2026

Camping season and Cloud Top season go hand in hand

A crackling campfire, something cooking over the flames, and a cold Cloud Top Hazy IPA within reach. With juicy notes of orange, mango, and peach wrapped in a smooth hazy body, it's the perfect beer for evenings spent outdoors.

Whether you're gathered around the fire at the campground, the cabin, or the backyard, don't forget to pack the haze.

08/04/2026

Catch the wind, crack a Superior Pale Ale

Brewed on the shores of the world's greatest lake, Superior Pale Ale feels right at home out on the water. Crisp, balanced, and endlessly drinkable, it's the kind of beer that pairs perfectly with sunny skies, steady breezes, and a day spent chasing the horizon.

Wherever summer takes you, don't forget to pack a Superior. Available in 6-packs and 12-packs wherever Earth Rider beer is sold - use our beer finder to get it nearest to you!

07/30/2026

It's not too late to sign up for the Superior Trails and Ales Race this Saturday, August 1st! Hosted by Earth Rider Brewery, the American Birkebeiner Ski Foundation - Birkie and the City of Superior

Learn more information about the race from this news story by WDIO

A new race in Superior will benefit the city's forest and includes support from the American Birkebeiner.

07/29/2026

Which Earth Rider Taproom membership is right for you?

Whether you're stopping by the Cedar Lounge every week, stocking up on beer to-go, or looking for the best possible Earth Rider perks, there's a membership built for the way you enjoy beer.

Swipe through to find your perfect fit, then download the Earth Rider app and start unlocking rewards today. The best part? You can get started with a free account and enjoy in-app perks right away!