03/13/2015
Lost Yooper Brewing supports the folks at Innovation Brewing, as many of you may or may not know we are currently in a trademark dispute with Bell's as well over the use of the word Yooper. MLive has had a lot of interesting articles on the whole dispute, this is the most recent one.
http://www.mlive.com/beer/2015/03/bells_brewery_social_media.html
I hope that they can resolve this issue soon as they are an active brewery, as for Lost Yooper Brewing, well, we are still in the planning stages, but things are looking good for a possible brewing location late this summer or summer of 2016 (keeping my fingers crossed!)
From thousands of comments on Bell's page to tweets and comments on news stories, the dispute has people praising Innovation as the underdog or defending Bell's business decisions.