BRÜE CRÜE

BRÜE CRÜE Founded in 2012, BRÜE CRÜE started as the nation’s first craft beer incubator—long before small-batch was a buzzword.

BRÜE CRÜE is a craft beer taproom and live music venue in Riverside, CA featuring rotating beer, draft cocktails & seltzers, local bands, sports watch parties, food pop-ups, and weekly events. We believed that the future of beer was hiding in garages, not boardrooms. That’s why we invest in independent brewers, support their brands, and give their creations a platform to shine. Like a record label for beer, we help artists of the ale world make it big. We’re not a brewery—we’re a taproom built for discovery. You’ll find a constantly rotating list of rare, independent beers, plus live music, comedy nights, magic shows, open jam sessions, and weekend food vendors. But what really makes this place different is the people. If you're looking for a real sense of community—somewhere you can make new friends, look out for each other, and build something rare—you’ll fit right in. This is Riverside’s neighborhood spot for good beer, good hangs, and that old-school feeling you thought was gone.

09/10/2026

THIRSTY THURSDAY

HAPPY HOUR ALL DAY
ON HOUSE BEERS

16 OZ → 22 OZ
FREE UPGRADE

FREE HOT DOG
WITH EVERY BEER

BRÜE CRÜE
11626 Sterling Ave, G Unit
Riverside, CA 92503

09/09/2026

PITCH, PLEASE.

$25 HOUSE BEER
PITCHERS EVERY
WEDNESDAY
ALL DAY

FREE HOT DOG
WITH EVERY BEER
(Mon - Thur)

BRÜE CRÜE
11626 Sterling Ave, G Unit
Riverside, CA 92503

09/08/2026

TALL CAN TUESDAY

TWO SHELVES
OF TALL CANS
TO CHOOSE FROM
FOR $8.50 ALL DAY

FREE HOT DOG
WITH EVERY BEER
(Mon - Thur)

BRÜE CRÜE
11626 Sterling Ave, G Unit
Riverside, CA 92503

09/07/2026

INDUSTRY MONDAYS
(“Industry” means everybody.)

$2 HOUSE-MADE SOJU SHOTS
FREE HOT DOG WITH EVERY BEER

BRÜE CRÜE
11626 Sterling Ave, G Unit
Riverside, CA 92503

08/21/2026

I said brrrrrrr🥶 it’s cold in here. There must be 3 AC’s and the best atmosphere.

08/16/2026

BRÜE CRÜE
Live and local music every Saturday
21+ | $5 at the door
Doors 7pm | Show 9pm
11626 Sterling Ave G Unit
Riverside, CA 92503

Remaining 2026 Schedule
08/22/26 Folk Face
08/29/26 Auditory Cortex
09/05/26 American Diet
09/12/26 I Am Snail
09/19/26 The Alitas
09/26/26 Rude and Reckless
10/03/26 The Impures
10/10/26 The Blurry Stars
10/17/26 Smother
10/24/26 Catammonia
10/31/26 Nerio
11/07/26 The Darbies
11/14/26 Victory Point
11/21/26 Slump
11/28/26 Motel at Midnight - need
12/05/26 Membership
12/12/26 Jacob The Horse (hold)
12/19/26 Midnight Tourists
12/26/26 3 Year Anniversary Showcase

08/13/2026

Fantasy Football Drafts at Brüe Crüe.

No reservation fees. No per-person packages. No getting stuck paying for someone who bails.

Reserve a spot for your league and everyone handles their own tab.

Gigabit AT&T Fiber
Dedicated TVs for your draft
HDMI and wireless casting
Power for laptops, tablets and phones
Paper draft boards available
24 beers on tap plus 100+ cans and bottles
Tacos Las Musas available Fridays, Saturdays and Sundays

You handle your league. We’ll handle draft day.

Brüe Crüe
11641 Sterling Ave G Unit, Riverside, CA 92503

Text 951-486-1259 to make reservations

08/12/2026

Fuuuuuu! The Pizza Shop / Biergarten / Speak Easy might not be happen if I can’t find the money and it sucks.

08/04/2026

Pt 6/6: How I bought BRÜE CRÜE and why I’m buying a pizza place.

08/03/2026

Pt 5/6: How I bought BRÜE CRÜE and why I’m buying a pizza place.

Address

11626 Sterling Avenue #G
Riverside, CA
92503

Opening Hours

Monday 2pm - 12am
Tuesday 2pm - 12am
Wednesday 2pm - 12am
Thursday 2pm - 12am
Friday 2pm - 12am
Saturday 2pm - 12am
Sunday 12pm - 11pm

Telephone

+19512998860

Website

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