09/06/2026
So you can’t, you absolutely can’t make a business for everybody. I know most people say that, like, when they start a small business, like, “We’re kinda for everybody.” But, like, I think that- that’s a lie. I tried it for, like, the first year and a half, two years, and, like, we weren’t... I knew we weren’t gonna be from the start, but there was this, like, goal that I wanted to be, like, likable by everyone. And just like my personality, you’re either gonna love me or you’re gonna hate me. You’re gonna love Coffee B*** or you’re gonna hate Coffee B*** If you make... If you keep attempting to make your business consumable to everyone, you’re just gonna be another Olive Garden. You’re gonna be a Best Buy. Like, sure, you might make some money, but you ain’t gonna have any heart and soul. And we all know that there’s human beings out there that aren’t looking to build community, heart, or soul. So I don’t know. If you wanna make a business worth its own f****** grain of salt, make a business that people either love, s***, Street Pizza, or make a business that people just won’t get, they won’t understand, or they won’t even like you just because they don’t understand you. Make your business you. Make it for the people you wanna be around. Don’t make it for everybody, okay? Don’t make your small business for everybody. It ain’t gonna work for the long run, okay? Love you. Got you. Street Pizza.
