05/31/2026
Does your favorite restaurant have Loyalty Rewards you like to use and appreciate?
You will loose them if this bill passes.
Make your voice heard here.
We need your help!
AB 2564 (Ward) risks prohibiting businesses, including restaurants, from offering customized discounts to guests as part of your loyalty programs – unless those same benefits are posted on your website and offered to everyone – affectively gutting the very foundation of guest loyalty programs.
How does AB 2564 do this?
AB 2564 broadly bans all price changes offered to any group of customers, that was based in-whole or in-part, by information or data voluntarily provided by the customer.
Guest loyalty programs stay wildly popular as they help provide an exclusive, fun, and engaging experience for the most loyal guests in a way that is mutually beneficial – to restaurants and guests alike.
Now, AB 2564 would effectively ELIMINATE discretion over your ability to offer rewards by taking the decision making out of your hands – and dictating the terms of your offered discounts.
AB 2564 will GUT rewards programs by undermining your operations and making it impossible to offer targeted discounts based in the future.
ACT NOW and use the tool below to urge your Assembly Member to vote "NO" on AB 2564 when it comes up for a vote on the Assembly Floor.