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02/24/2024

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11/24/2017

Zena Awad Ansara

02/10/2016

Uber just changed its logo. According to Uber, the new logo represents bits and atoms. How does this help customers understand what Uber does, what makes it unique, or why anyone should do business with Uber? After all, bits and atoms are everywhere. They are the essential building blocks of everything in the digital and physical world. If these are the key branding elements of Uber, they fail to distinguish Uber from everyone and everything else.This decision is reminiscent of a branding mistake the Sunshine Biscuit Company made over 100 years ago.The Hydrox cookieSunshine Biscuit, Inc. introduced its Hydrox cookie in 1908. It consisted of two chocolate cookies with white icing in the middle. How did company founders create the name Hydrox? They combined the names of atoms found in water - hydrogen and oxygen. See any parallels with Uber?Nabisco copied Hydrox when it introduced the Oreo cookie in 1912. Those that knew Hydrox preferred it to the Oreo. It tasted crisper, was a little less sweet, and was made with vegetable shortening rather than animal fat. The problem is that Nabisco did a more effective job of branding and promoting the Oreo. Where is Hydrox now? It is dead - the victim of inside-out thinking on the part of executives that fail to check with customers or branding experts before making an important branding decision.StarbucksIn 2011, Starbucks announced a dramatic change to its logo. No longer would the Starbucks name and the word "coffee" appear in the logo. Instead the mermaid image would increase in size.The reaction from Starbucks fans was fierce and swift. As Reuters reported:"Who's the bonehead in your marketing department that removed the world-famous name of Starbucks Coffee from your new logo? This gold card user isn't impressed!" wrote one customer who identified herself as Mimi Katz.The GapIn 2010, the GAP's proposed logo change caused so much ire among customers, the retailer was forced to reverse itself and announced days later it was sticking with its old logo.Too many companies fail to fully understand that a logo is a symbol of the relationship between the brand and the customer. This symbol represents a shortcut to purchase that makes customers feel comfortable in buying because they know what they are getting.So many other examplesThere are many examples of branding and logo changes that have been rejected by the marketplace. Tropicana Orange Juice, JC Penney, and Gatorade are some noteworthy examples that cost their …

01/28/2016

One thing that people don’t seem to talk about enough when it comes to the Internet is its daily utility. The whole thing with social media and whatever world-changing stuff it does is great, but the …

12/24/2015

Have a Bless Christmas !

12/21/2015

There is a fine line between dedication and obsessionStarting a business is exciting—and scary.I’ve started more businesses than I’d care to admit. In my experience, it’s a bit like driving through a heavy fog where you are only able to see a few feet in front of the windshield — you don’t know what’s up ahead until it’s upon you. However, the longer you are an entrepreneur, the better you can navigate through that fog.As I’ve been driving through the fog for over a decade now, I thought I would take today’s post and boil down 15 of the biggest lessons I’ve learned over the past decade of building and growing businesses. Consider these tips “stuff I wish I had known when I was young and stupid.” Let’s get to them.1. Don’t listen to statisticsPeople love to throw around the statistic that 95 percent of business fail. Don’t listen to that — it’s an excuse to make you feel comfortable about giving up. If that number is even correct, it’s because most people don’t commit, they don’t follow through to the end or they are stupid in how they manage their money.2. Do something you likeDon’t start something you won’t want to do in five years. Because if you are successful, you’ll still be doing this in five years.3. You are not going to know everythingIn fact, you probably won’t know anything when you first start. Start anyway. When I first got into real-estate investing, I had no idea how to buy a property, rent a house, or evict a tenant. I figured it all out “on the job.” You will too.4. Finish what you startNearly every entrepreneur I know suffers from the same curse: we like to start things more than we like to finish them. In other words, if you are a good entrepreneur, you’ll have a lot of great ideas. Most of them would probably work out well and make you a lot of money. However, that doesn’t mean you should pursue them. Pick one and go with it until it dies or it makes you rich enough to buy a private island.5. Never partner with someone because it’s convenientPartner with someone because it makes you stronger. The wrong partner will drive you crazy, make you hate your work and end up causing more problems than they solve.6. You are going to suck at managing peopleIt’s OK, we all do at first. However, this is one task you must get better about. Hire an assistant right now, even if it’s only a virtual one for $3 an hour. It will give you some great training on managing, with little downside.7. Social media probably isn’t that importantWe just pretend it is …

12/03/2015

On Monday Bill Gates announced the Breakthrough Energy Coalition, a group of 28 investors including Mark Zuckerberg, George Soros, and Richard Branson.A Gates representative tells Tech Insider that …

11/11/2015

The biggest pain in the butt on an airplane is literally a pain in your butt, according to a new Expedia survey.The No. 1 most hated passenger is the one who spends his/her time kicking the back of your seat. Getting 61% of the vote for the most annoying, the seat kicker edged out Inattentive Parent (59%) for the top “we-hate-your-guts” spot, according to Expedia’s 2015 Airplane Etiquette, which asked more than 1,000 adults in August about their pet peeves.If you think the above-mentioned miscreants stink, you’ll really hate No. 3: the smelly passenger, cited by half the respondents to the survey. The odor might be a result of failure to bathe or it could be merely too much cologne, but whatever it is, these passengers leave us breathless.We’re also not fond of people who play their music too loudly, drink too much, talk too much and carry on too much (as in bags).Expedia's survey shows...What's a beleaguered passenger to do?If the Rude and Crude twins happen to be on your flight, the survey asked, what would you do?Almost half would suffer in silence, the survey said; a little more than a fifth would confront the person.There is a way to approach someone that doesn’t provoke a fistfight, said Sarah Gavin, an Expedia spokesperson.Try a little kindnessAs a mom of four, Gavin said she tries to model appropriate behavior for her children, ages 11, 10, 9 and 7.“I think the Golden Rule applies in the air just as much in kindergarten,” Gavin said. You can begin a conversation by saying, “You probably don’t realize that…”In starting a conversation that way, you “give them the benefit of the doubt,” Gavin said. “You can confront someone in a way that is kind.”Travel is tough at any time of the year, she said, and especially at the holidays. “You don’t know what someone else’s travel day looks like,” she said, so a compassionate approach is called for."I think the Golden Rule applies in the air just as much in kindergarten. You don't know what someone else's travel day looks like."Sarah Gavin, Expedia spokespersonBut it doesn't appear that the Golden Rule is foremost in the mind of some passengers. A tenth of people said they'd recline their seat -- and this continues to be a sore spot with many travelers -- even if the person behind them were quite pregnant.Nice.As a mom traveling with four children, Gavin tries to head off problems with her fellow passengers before they happen She often buys drinks for people sitting near her brood as a goodwill gesture — …

11/09/2015

Time heals most wounds—and that goes for historical omissions. When Mildred Friedman’s 1989 “Graphic Design in America: A Visual Language History”—the first major and encompassing graphic design …

11/08/2015

Sure, the logo does the job. But the letters are crap.The post Typography Is Why Jeb’s Logo Is Worse Than a Piece of Crap appeared first on WIRED.

10/27/2015

Figuring everything out on your own can be hard, so we asked freelancers what makes their lives easier. Here are their favorite tools.Aside from actually drumming up business, a lot of the stress of freelance life involves staying organized and on task. Fortunately, technology is there to help us, but it’s not always clear what’s actually worth the cost or the time spent figuring it out. Here are some programs, apps, and tricks that successful freelancers swear by:For Organized WritingChicago author and editor Wendy McClure turned me on to Evernote, which helped me out greatly when I was working on a story that referenced several articles and emails, which is what Wendy uses it for, too. When she has all her saved references in on space on the Evernote desktop or phone app, she says, "I can free up my web browser for other tasks, or just close it up if I want to stay offline to focus on my draft." McClure also adds that the app is helpful for scanning receipts for tax purposes."Scrivener is writing software that has seriously changed my life," says Chicago health writer Cindy Kuczma. "I write a lot of medical articles that involve sourcing from research studies; Scrivener helps me stay organized by housing everything in one file and then by showing two files in split screen, so I can have the source material on one side and my draft on the other. I know I only use a small portion of its functionality; I think it's worth at least double the $45 price tag."For Keeping Distractions At BayThe internet is a distracting place. For those freelancers who can’t rely on good, old-fashioned willpower to stay focused, many swear by Freedom, a program that locks your computer off the Internet for as long as you command it. "It's awesome for forcing oneself to actually write versus 'write,’" says marketer Brooke O’Neill. Crucially, it talks to your phone as well, so you can't cheat.Some research says there's a science to how long you should work uninterrupted. "Twenty-five minutes is a pomodoro—how long you can really work on something before you need a teeny break," says writer Courtney Rubin. For those, she says, "I am as low-rent as it gets. I use a timer on my phone. I set it for 25 minutes, and I generally don't check my email during that time." When she has to source emails for a story, "I cut and paste it all into a Word document so I'm not tempted to cheat." She will also switch the phone to airplane mode during this time so she won’t be distracted by …