09/03/2026
It's spritz night!
Hey all,
It's September in New Orleans, which means it's still summer.... and will be for a while yet. So tonight we're doing something a little different. From 5 to 7 we're giving away samples of the Aperol Spritz.
I know, Thursday at St. Roch means w**e. But an Italian aperitivo is w**e adjacent enough, and this one was built for exactly this kind of weather.
If you only know Aperol as the orange drink in everybody's vacation photos, it's got a longer story than that. Two brothers made it in Padua over a hundred years ago as a low alcohol before-dinner drink, and it stayed a Northern Italy thing for decades. Campari bought the brand in 2003 and took it worldwide. Twenty years ago about 60 million Aperol Spritzes were served a year. Today it's around 1.5 billion.
The recipe is simple. Three parts prosecco, two parts Aperol, one splash of soda, orange slice. The prosecco goes in first so it keeps that bright orange color.
Now, if you've been avoiding it because you tried one once and thought it was too bitter, tonight is the night to give it another shot. Campari likes to build their marketing around bitter is something you earn. They say it usually takes a couple of tries before it clicks, and this is a free one.
The other good use for it is what it was actually made for. It's an aperitif, meant to be drunk before dinner to wake your appetite up. It's low alcohol, so it won't wreck you before you eat. Grab a sample, then go get dinner from one of the vendors.
Every w**e bottle in the building is still 10% off during the tasting, 5 to 7pm, as always.
Come by after work, cool off, try something new. Bring some friends or come and meet some new ones.
Meet me at St. Roch,
Kevin
