The Alpine in New Glarus

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The Alpine in New Glarus The Alpine. Sip & Shop. Shop | Drink Wine | Drink Beer in downtown New Glarus, Wisconsin. The Alpine in New Glarus is a gathering place that has modern goods.
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Come join us for Champagne, Wine, Beer, Non-Alcohol Drinks, Small Bites, Retail Shopping, Great Conversation & FUN.

Can you guess what our pairings are? There's still time to join us!
10/31/2026

Can you guess what our pairings are? There's still time to join us!

🎃🍷 TRICK OR TREAT YOURSELF! 🍫🧀 A Halloween Candy, Cheese & W**e Experiment at The Alpine! You asked, and we're making it happen! We're putting a grown-up twist on Halloween with a tasting experience that's a little unexpected and a whole lot of fun! Here's how it works: Take a bite o...

Couple tickets left!
10/30/2026

Couple tickets left!

🎃🍷 TRICK OR TREAT YOURSELF! 🍫🧀 A Halloween Candy, Cheese & W**e Experiment at The Alpine! You asked, and we're making it happen! We're putting a grown-up twist on Halloween with a tasting experience that's a little unexpected and a whole lot of fun! Here's how it works: Take a bite o...

Happening now until 7p!
10/30/2026

Happening now until 7p!

Last weekend for Oktoberfizz! If you haven't had one yet, you're not going to want to miss out....AND tonight you can on...
10/29/2026

Last weekend for Oktoberfizz! If you haven't had one yet, you're not going to want to miss out....AND tonight you can one for FREE while you shop! Plus, we have our gift card deal going starting today! Spend $100 and get a $25 reward in Alpine cash.

10/29/2026
Did you get your tickets yet?
10/29/2026

Did you get your tickets yet?

🎃🍷 TRICK OR TREAT YOURSELF! 🍫🧀 A Halloween Candy, Cheese & W**e Experiment at The Alpine! You asked, and we're making it happen! We're putting a grown-up twist on Halloween with a tasting experience that's a little unexpected and a whole lot of fun! Here's how it works: Take a bite o...

🐝 Do you think you could be the Adult Spelling Bee Champ?We’re thinking about hosting an Adult Spelling Bee at The Alpin...
10/29/2026

🐝 Do you think you could be the Adult Spelling Bee Champ?

We’re thinking about hosting an Adult Spelling Bee at The Alpine!

Would you sign up to compete, or would you rather come watch?

Ashley is currently trying to figure out whether owning The Alpine disqualifies her from competing. She’s taking this very seriously. 😂

Who’s in?

10/28/2026

Have you seen all the goodies in store lately?! We have a ton of delicious holiday food!

We did it! Only 20 tickets available so grab yours while you can! :)
10/26/2026

We did it! Only 20 tickets available so grab yours while you can! :)

🎃🍷 TRICK OR TREAT YOURSELF! 🍫🧀 A Halloween Candy, Cheese & W**e Experiment at The Alpine! You asked, and we're making it happen! We're putting a grown-up twist on Halloween with a tasting experience that's a little unexpected and a whole lot of fun! Here's how it works: Take a bite o...

Address

130 5th Avenue
New Glarus, WI
53574

Opening Hours

Thursday 12pm - 7pm
Friday 11am - 7pm
Saturday 12pm - 7pm

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