This Is It

03/15/2025

Today, we are donating our social media content to the Wisconsin LGBTQ History Project -- along with our collection of historic photos -- so that the history of This Is It can be archived and preserved for Wisconsin's future.

We will no longer have access to this page after the donation, so the page will no longer be updated or maintained.

03/13/2025

Please help support this fundraiser organized by our former GM, Darnell.

Everyone’s lives have been disrupted by our closure, and every little bit will help!

This Is It! unexpectedly closed it's doors on Sunday, March 9, 2025. During that time, I not… Darnell Watson needs your support for **S: Support my team

03/09/2025

This summer would have been the 57th anniversary of This is It!. Unfortunately, that celebration will not come to pass. As of today, we have closed our doors permanently. The COVID crisis and the years following 2020, coupled with the 8 month closure of our street and sidewalk last year, put the business in a position that we could not ultimately overcome.

We would like to thank all the staff, performers, and friends who made the magic of This is It! happen over the years. We also thank everyone in the community for the many years of loyal patronage. This is It! has been so much more than a nightlife spot for the q***r community. It has been a gathering place, a safe place, a second home, and the memories made at the bar will stay in our hearts forever. We want you to know that we did everything we could to keep our doors open for you.

One last time, we honor our founders June and Joseph Brehm. While they are no longer with us, they would have been fighting the last few years along side us. Their memory and legacy lives on in our hearts too.

It’s with much sadness, but with so much love, we bid all of you farewell. Take care of each other, and please continue to support local and q***r-owned businesses.

03/05/2025

🏁Hey Racers!
Remember season 17 continues!
Catch brand new episodes every Friday at 7pm!
Our viewings are UNHOSTED & UNINTERRUPTED!
2.4.1 Rail mixers & Tap beers until 8!

03/04/2025

This week at This Is It! ⚡️🔥

🎬 Wednesday (18+) – Flix & Chix: Hamilton Edition! 🎤 Ayesha Voodoo & Roxy Toxin host a revolutionary night of drag, followed by DJ Style keeping the party going till close!

💃 Thursday (21+) – Drag Bingo at 5:30PM! 🎱 Hosted by —free to play, with 2-for-1 rail mixers & tap beers till 8!

🏁Friday night @ 7PM, RuPaul’s Drag Race is on for our unhosted, uninterrupted, best-in-the-city viewing party!
Then Friday night @ 10pm
🍭 SUGAR RUSH: MAYHEM EDITION 🍭
🔥 Gaga Album Listening Party
👠 Pop-Up Drag Performances
🎧 spinning all things Gaga & pop anthems
🎭 Dress up in your favorite interpretation of MAYHEM or an iconic Gaga look!
📍21+ | No cover

🔥 Saturday Night – Family Affair hits the T**S stage! 💄 House of Rome’s & bring a night of dueling drag houses, epic lip sync battles, and jaw-dropping performances! Followed by DJ Travvy Trav till close!

See you soon😏😎🏳️‍🌈

03/03/2025

Microphone check, 1-2-3! It’s time for the most fabulous q***r karaoke night around! ✨ Sign-ups are FREE and start at 9PM—so warm up those pipes and get ready to slay with bartender & ! Plus, enjoy $1 off all cans and bottles all night long. See you there, superstar! 🎤✨ 21+

03/01/2025

02/28/2025

✨ Sundays at This Is It! – Where the Drinks Flow & the Fun Never Ends! ✨

Doors open at 1PM – and so do the deals!

🍹 2-4-1 rail mixers & tap beers – ALL DAY, ALL NIGHT!
🥂 $20 Bottomless Mimosas & Bloody Marys – Keep sipping until 8PM!

AND this Sunday, we’re rolling out the red carpet for Hollywood’s biggest night! 🎥🏆

📽️ The 97th Annual Oscars
👑 Hosted by the one and only Ayesha Voodoo
⏰ 6PM – Live on our screens!

Glitz, glam, and bottomless cocktails? Sounds like an award-winning Sunday to us! See you at This Is It! 💃🍾✨

02/27/2025

Ready for NOVAPALOOZA : SZA EDITION✨🔥

You already know Saturdays at This is it bring the HEAT, and this week is no exception! Saturday March 1st! Supernova is hosting a lineup so sickening, you might need a moment to recover:

💥 Melee (co-host of Mania)
🖤 Gluttoni Sinn
👑 Aviana C. Laurent

Show starts at 10 PM | 21+

And don’t even think about leaving after—DJ Femme Noir is keeping the party going all night long! 🎶💃

Tag your crew and pull up early. You don’t wanna miss this one! 👀

02/26/2025

🍑Friday 2/28 | 21+
MANIA! returns w/ Melee & Malaiya Marvel bringing Wisconsin’s fiercest cosplay & themed drag!
This month CATEGORY IS: BUFFET
Featuring Mouth watering performances by!
🍑Gluttoni Sinn
🍑Ayesha Voodoo
🍑Jaclyn Jill
Stay late for DJ Travvy Trav on the decks!

Party starts at 10PM! Be there, be loud, be fabulous! ✨