03/20/2023
To the Tapped Community:
In the coming days, Downtown Midland will release its 2023 events calendar detailing the many awesome activities and special events you can expect this year. You'll notice that one event you have come to expect will not be on that calendar this year: Tapped. After seven years of fond memories, great times, and a whole lot of beer, we have decided to retire the Tapped Craft Beer Festival effective this year.
When Tapped was created in 2015, the original goal was simple: Generate support for Downtown Midland businesses by bringing lots of people to the district while providing an awesome event and fun atmosphere. However, if you've been with us since that first Tapped, you've probably noticed that this event has changed dramatically over the years to adapt to many external shifts and challenges. New locations, new rules, a global pandemic, staffing needs, and changing trends in the craft beer industry have all thrown us curveballs as we put our blood, sweat, and tears into creating a great event that our community and our Downtown deserve. That got us thinking.
As we planned for the 2023 events calendar, we took an honest and thoughtful look at all events we've done previously and ideas for new ones we'd like to create this year. The reality of Tapped's future hit us hard: The many months of planning and significant staff resources needed to execute a festival of this size is unrealistic for us. The craft beer industry has changed significantly, making it very difficult for us to get kegs of product for the event. Hosting a craft beer festival called 'Tapped' featuring products served primarily from individual cans, bottles, and packages *is* a little awkward. Changes to State laws allowed us to create The Commons Refreshment Area and expand the boundaries for consuming adult beverages downtown. These realities led us to the decision that it was time for Tapped to retire.
Downtown Midland is still committed to providing unique events and experiences for all ages, and 2023 will be no different: Boo Bash, Taste of Downtown, Main Street Glow, The Commons Live Music Series, and the return of the beloved Commons Pedestrian Plazas are just a few of the previous events on the agenda for what we believe will be the best year ever in Downtown Midland. Wait 'til you see the *new* stuff we have planned! We can't wait for you to experience it with us.