Draft Beer Delivery Systems Management

09/18/2025

Data Confirms It: Your Taps Are a Profit Engine

A new On-Premise Draft Opportunity report (Draftline Technologies™ with CGA by NIQ) makes it clear: a strong draft program isn’t just a nice-to-have—it’s a profit driver.

Draft is Winning:
🍺 Now 52.3% of on-premise beer sales by volume, growing year-on-year.
📈 More resilient than packaged beer, wine, or spirits.
💲 Accounts for nearly 20% of all BevAl dollars spent.

The Bottom Line: Draft delivers an average velocity of $4,852—over $2,200 (85%) more than packaged beer. For craft, the gap is even bigger: $2,332 vs. $432.

What Consumers Want: Quality, freshness, and sustainability. 42% cite taste, 32% freshness, and 59% believe draft is the most eco-friendly packaging.

Growth Potential: Younger guests and women are choosing draft more than ever. And data shows that simply maintaining a 14-day cleaning cycle can boost sales up to 7%.

The takeaway: Draft is one of the highest-impact investments you can make—driving profitability, customer loyalty, and sustainable growth.

Steel Keg Association

08/15/2025

07/30/2025

07/01/2025

05/16/2025

THANK YOU to Rep. Darin LaHood (R-IL-16), Congressman Steven Horsford (D-NV-04), Congresswoman Suzan DelBene (D-WA-01) and Rep. Claudia Tenney (R-NY-24) and Senator Tim Sheehy (R-MT) and Senator Maggie Hassan (D-NH) for reintroducing the CHEERS Act in Congress. 🍻 If passed, the CHEERS Act would provide targeted tax relief to bars, restaurants, taprooms, and entertainment venues with draught beer systems. Read more: https://bit.ly/4j1Z7m0

04/28/2025

Did you know that bars and restaurants that only clean their beer lines every 5 to 8 weeks saw a 7% drop in draft beer sales?📉💰 If that doesn’t highlight the payoff of proper beer line cleaning, we’re not sure what does!

Consistent and thorough cleaning is essential for any successful draft beer program.🧼 It’s not just about taste (though that matters a lot)—it’s about keeping your beer system in compliance, maintaining the integrity of every pour, and protecting your reputation. To get it right, follow these best practices: set up a regular maintenance schedule (at least every 2 weeks), use effective cleaning chemicals, and hire professionals to get the job done.

Proper maintenance means brewery-fresh flavor, perfect pours, and satisfied, returning customers. 🍻 Clean lines protect your profits and elevate your draft game. Got any more tips for keeping your system in top shape? Share them in the comments!👇