10/26/2026
We’ve got a question for the craft b**r fans who use the Untappd app. Last week we got a call from their sales team wanting to get Cavalier a verified page so then we have a presence on their app, can list our inventory on their built in menu, and use their templates for digital menus in the bar. We can definitely see the benefits, but it’s also $125 a month so we’re debating if it’s worth it or not.
We’ve always carried around 70 craft b**rs we rotate and like to keep fun and interesting without any of the pretentiousness stigma the craft b**r world can have. Our sales of craft b**r have plummeted the past few years for various factors, and so many articles say sales in general everywhere are way down for craft b**r. The business rule of 80/20 has always applied for us, meaning 80% of sales come from 20% of product, which for us is the standard rail mixers, Jameson, Captain, Jack, Crown, etc plus Busch Light, Coors, PBR, etc. But it’s that 20% of sales we like to focus on, the craft b**rs and cocktails, that make us unique and offer different options than every other bar in town.
So our question for those of you who use Untappd, would you be more likely to stop by if you saw us on there? Is that app even that relevant anymore? Would love any feedback, pros/cons, or tips you might have. Thanks!