09/02/2026
We are so grateful. Since we opened our Obscure Wine Company doors, we have been voted 1st in best wine list every year. In a world where convenience & consistency matter more than integrity & natural process, this is an incredible feat. ✨
We built Obscure to remind people that wine is a living & breathing part of nature. Every year it shows you what mother nature intended. In it’s purest frequency, it expresses the history of the land, the tending to it’s soils, & the hands that labor each precious berry. That’s why our list will never have a mass-produced, conventionally farmed, machine harvested wine, full of up to 76 chemicals & manipulated to make you believe it’s high quality even though the only thing they spend money on is marketing, rather than the wine itself. We make this promise to you. The Obscure brand is luxury, not because of fancy marketing, but because the ultimate luxury is time & health. At Obscure you can trust the products we carry. A grocery brand might taste good, but have you ever thought about the long-term health effects? We do for you. 🍷
Our list is sommelier curated. A glass for every palate. A meaning behind every wine. A reason for choosing a producer. A specific terroir expressed in each pairing. & the only Wine Spectator recognized list in Winter Haven. 🍾
We are proud to serve you something better, something more, & always delicious. 🥂
Thank you 🫶
Winter Haven Location: 276 W Central Ave
30A Location: 12805 US 98 E
Auburndale Location: 117 E Lake Ave
