09/07/2026
Hoo-Wee!!
What. A. Weekend.
All the feels today!! This is a long one, bear with me…
Duffy King kicked off our sixth annual Summer Sendoff Friday with blistering guitar licks and a great hometown crowd.
Saturday the Galactic Sherpas did what the Sherpas do and you guys showed up in numbers we’ve never seen before.
The place was absolutely bananas. Our crew busted their asses, the food trucks were buried, the beer lines were ridiculous…and somehow everybody was just HAPPY.
Seriously. A million little fires to put out, but no drama, no major problems. Just a whole bunch of people having a really good time together.
Then Sunday was the perfect opposite. Beautiful day, cold beers, Harris-McCosky tearing it up and a bunch of people hanging around with nowhere in particular to be.
Just…Northland.
Reflecting today, I keep thinking how Northland really isn’t one small business.
On a summer weekend there are food trucks, musicians, makers, artists, DJs, sound guys, vendors, suppliers and our own crew all making some little piece of their living here.
That’s a whole bunch of small businesses and local families all doing their own thing, together.
And I love that.
A rising tide raises all ships. Build a bigger pie. Whatever you want to call it, that’s always been the idea.
Six years ago, before there was even a brewery here, I wrote:
“More than any one business, we’re creating a PLACE in Indian River—a place for community, camaraderie and inclusion.”
I believed it then and I probably believe it even more now.
So thanks to everyone who bought a beer this summer, grabbed some food, tipped a bartender, supported a musician or maker, danced in the grass, brought your kids, your dogs, your friends from out of town, waited patiently in those stupid beer lines Saturday 😬, or just pulled up a chair and hung out with us for a while.
And thanks to ALL the people who worked their tails off this summer making this crazy little place work.
It takes a whole bunch of us.
And looking around this weekend, I think we’ve built something pretty damn cool together.
Thank you. ❤️🍻🤘
P.S. If you were here this weekend, tell us what your favorite moment was…share any photos and tag your crew—we’d love to see the weekend through your eyes.