07/03/2025
It is with a heavy heart that I’m announcing that this is the end for the TRVE taprooms.
It hasn’t been an easy choice, but this brewery has run its course, and for a huge number of reasons it’s the right time to send this thing off into the lake trailed by a fiery arrow.
in 2011, with a mediocre business plan, no professional brewing experience, and way less money than I needed, I opened TRVE with no grander machinations than making some good beer and listening to the music I liked.
I cannot have done any of this alone; my sincerest and deepest thanks to everyone who made their indelible marks on TRVE. From the maniacs in the brewery to the masochists behind the bar, you were all such an immense part of why this place was what it was. I always wanted so much more for you all.
Equal thanks go out to all the patrons who called this place home. Heavy Metal Cheers it certainly was. Y’all kept the lights on, hell or high water.
I constantly say that our beer got good when I stopped making it. So much of our notoriety is largely thanks to Zach who truly made our beer program what it is today. I am so sad that we are having to do this when the beer is coming out of Asheville is some of the best you’ve made in your career. I hope your continued quest for perfection in your art never ends.
More than anyone, I have to thank my wife, who helped Zach and I by keeping the wheels on this thing through crisis after crisis after crisis. I’m so sorry it was so hard for so long. I love you.
Ultimately, this brewery has provided me with things that cannot be measured by capitalism, no matter how hard that vicious and broken machine may fumble around with spreadsheets and ledgers and trying. I am rich beyond measure and handshakes, high-fives and hugs. My mantra in making this decision has been and will continue to be “No man is a failure who has friends.“
Do me a favor – not for the algorithm, not for the clicks, likes, or any of that other bu****it we’ve been fooled by corporations into seeking - but for me, trying to find meaning in this universe: sound off in the comments with your memories. Help me remember why this was special.
Nick Nunns - Founder