Beer Honest came from frustration over nonsense advertising by a big box beer company. Craft brewing began as a gentle breeze, but it didn’t stay that way. Especially by big box brewers; those multi-national companies mass producing flavored water with fillers and sponsoring every event and arena they can with serving strings attached. When craft brewing came out of the gate it wasn’t menacing to
the their market-share. When that changed, they got aggressive. They skipped light jabs, testing their new-found opponents muster. It was gloves-off. The first nonsense ads were produced by Anheuser Busch trying to bully the up-and-comers, calling craft brewers “hipsters with their artisan craft beer” - that quickly backfired. The next year it was Budweiser trying to convince beer drinkers that “size matters”. Also bs, and also backfired. In no time they were referring to themselves as “the original craft beer”. My response, “just beer honest.” And so Beer Honest took root. It's not because I'm an over-the-top craft beer connoisseur. I really enjoy it, but I’m no cicerone. What I am is an entrepreneur with a passion for sustainable development and strengthening local economies. I'm for the little guy - the ma and pa shop - the hometown folks trying to carve a path; create a life for themselves. Beer Honest exists because I believe in craft beer brewers, in underdogs, in dream chasers, in do it differenters, in community builders, in local economy supporters, and in doing all you do honestly. Follow us as we follow craft beer, support your local craft beer brewer and let's all beer honest!