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Tuesday 4pm - 7pm Wednesday 4pm - 7pm Thursday 4pm - 7pm Friday 12pm - 8pm Saturday 12pm - 8pm

UpNorth Social Tasting & Grazing Room

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Cross Lake, MN
UpNorth Social Tasting & Grazing Room

Minnesota’s first build-your-own charcuterie bar. A place to gather, featuring thoughtfully selected self-pour wine and beer.

Offering on-site private events & off-site catering for weddings and celebrations, designed for connection and shared moments.

06/12/2026

Not every day we get to cater a golf getaway for 16 guys, but this one was a fun one to cater at a beautiful new lake home!

We kicked things off with a savory-forward grazing spread for the guys to enjoy upon arrival.

The next morning, we sent them off with grab-and-go breakfast bags packed for the day ahead, featuring a mix of protein, house-made items, and a few thoughtful additions to keep things simple and satisfying.

We also partnered with a couple of local favorites to round things out for the grab-n-go:
• Delicious cheddar sausage scones from Crosslake Coffee
• Blueberry maple bacon from Emily Meats Ol' Fashioned Meat Market

UpNorth Social catering is always customizable depending on your group, setting, and style.

Cheers to the weekend!

06/11/2026

Join us tonight for the Camp Knutson Volunteer Social at UpNorth Social!

Whether you're a current volunteer, interested in getting involved, or are looking to learn more about Camp, we'd love to see you there. You can meet and talk with other volunteers, hear stories from camp, and learn about volunteer opportunities. We will also have complimentary charcuterie.

Camp Knutson helps create life-changing camp experiences for children and young adults with identified needs, and volunteers help make that possible.

See you there!

06/10/2026

We are incredibly honored to be featured in the latest issue of 𝐿𝑎𝑘𝑒 𝐶𝑜𝑢𝑛𝑡𝑟𝑦 𝐽𝑜𝑢𝑟𝑛𝑎𝑙.

What makes this recognition especially meaningful is that the article isn't just about UpNorth Social. It's about friendship, connection, and the belief that good things happen when people gather.

When we opened our doors, we hoped to create a place where people could slow down, share a meal, enjoy a glass of wine, and spend time together. Seeing that vision reflected in this story means more than we can say.

Thank you to Lake Country Journal for the feature, and thank you to every guest who has walked through our doors and become part of our story. ❤️

If you're visiting us for the first time after reading the article, welcome. We're glad you're here.

05/26/2026

A little look at what a wedding tasting with UpNorth Social can feel like ✨

This weekend we met with one of our brides for her upcoming lakeside wedding in Crosslake to talk through flavor pairings, presentation ideas, and the overall vision for the day.

These meetings are one of our favorite parts of the planning process because they give us the opportunity to sit down together, talk through product selections, styling details, and all the little touches that make an event feel personal and intentional.

It’s more than just tasting food. It’s getting to know what you’re drawn to, what feels like 𝑦𝑜𝑢, and how we can create an experience that fits seamlessly into your celebration.

From artisan cheese selections and charcuterie pairings to styling details and seasonal touches, every event is thoughtfully curated around your preferences and the atmosphere you want your guests to experience. 🤍

05/24/2026

We had the honor of catering Annie and Linda’s book launch at The Loon Center/ The Nest for Back to the Nest Loons Return to Crosslake, and it was such a special evening.

You could feel how meaningful this book is, not just as a launch, but as a celebration of community and the beauty of the lakes we all love.

Annie and Linda, thank you for trusting us to be a part of it, and congrats again on the book launch!! 🤍

05/20/2026

When the first thing you wake up to the morning after a wedding is a text like this… 🥹🤍

There’s truly nothing better.

This past weekend we had the honor of catering Matt & Meghan’s wedding on beautiful Ox Lake, and it was one of those days that just felt incredibly special from start to finish.

They envisioned something relaxed, welcoming, and thoughtful, a build-your-own sandwich spread (a table for adults and one just for kids) that felt elevated without feeling overly formal. We styled a full grazing-inspired sandwich station with layered meats and cheeses, fresh toppings, signature sandwiches for the bride and groom, rustic textures, wood elements, and cozy details woven throughout the setup. Plus the bride herself baked some delicious cookies and cake pops!

The couple were surrounded by an amazing group of family and friends who showed up for them in the best way. You could feel how loved they are all day long.

The weather was beautiful, the lake setting was perfect, and the entire celebration felt warm, joyful, and incredibly meaningful.

We’re so grateful they trusted UpNorth Social to be part of such an important day, and hearing that guests loved not only the food, but the overall experience and setup, means the world to us.

Congratulations again, Matt & Meghan 🤍 Thank you for letting us celebrate alongside you.

05/15/2026

We’re so grateful to Key Wellness for choosing to host their event with us from 5-7PM tonight!

We wanted to share a little sneak peek of the Balance Board we’re preparing for the event ✨

This menu was designed with intention to complement the conversation around hormones, balance, and overall wellness. Each element on the board was chosen to reflect that, from healthy fats and protein to fresh fruit and a touch of something sweet. It’s all about creating something that feels balanced, satisfying, and supportive of the topics being shared throughout the evening.

Boards will be available for purchase during the event.

Looking forward to having you in and being part of such a meaningful conversation! 🤍

More info on the event here: https://www.facebook.com/share/18aGHpovG1/

05/12/2026

A little peek at what’s been happening around UpNorth Social lately. ✨

Between catering prep, grazing tables, VRBO drops, private classes, and getting ready for another busy season in Crosslake, things are starting to feel very “Up North summer” around here.

We’ve been especially grateful for all of the local hosts, businesses, and visitors who continue to include us in their gatherings, weekends, and celebrations. 🤍

05/09/2026

The sunshine is back just in time for Mother’s Day weekend ☀️🌷

Stop in, slow down, and settle in for the afternoon with friends and family over a glass of wine, a beautiful charcuterie board, a fresh salad, or a made-to-order sandwich. 🍷✨

Then join us tonight from 5–7 PM for live music with Mike Derus 🎶 He’ll be bringing a fun, high-energy acoustic set filled with country, throwback favorites, R&B, and all the songs everyone knows and loves.

05/06/2026

We’re excited to be hosting Entrepreneurs on Tap tomorrow (May 6) at UpNorth Social starting at 5pm. ✨

I’ll be joining Jackie from Squirrelly Mama Boutique & Gift on the hot seat as we talk about preparing for tourist season, building momentum, and navigating a small business in the Brainerd Lakes Area.

Entrepreneurs on Tap is put on by the North Central Small Business Development Center and Brainerd Lakes Area Economic Development Corporation, two incredible organizations that support and invest in small businesses like ours in so many meaningful ways. We’re proud to partner with groups that are helping shape a strong, thriving local business community.

Looking forward to a great night of conversation and connection, and we hope to see you there! ✨

Address

35494 County Road 3
Cross Lake, MN
56442

Opening Hours

Tuesday	4pm - 7pm
Wednesday	4pm - 7pm
Thursday	4pm - 7pm
Friday	12pm - 8pm
Saturday	12pm - 8pm

Website

http://www.upnorthsocial.co/

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