Sierra Nevada

Sierra Nevada Sierra Nevada Brewing Co. Chico, California
(17187)

When your Oktoberfest collaborators come to town, you show them around. Markus and Nini Hoppe owners of Hoppebräu spent ...
09/04/2026

When your Oktoberfest collaborators come to town, you show them around. Markus and Nini Hoppe owners of Hoppebräu spent some time with us in Mills River, touring the brewery, meeting our brewers and seeing how we make beer on this side of the Atlantic.

They brought beers from Bavaria for us to try, we shared some of ours, and they spent some time exploring the breweries around Asheville, too 🍻

This is an Oktoberfest you don't want to miss.

09/03/2026

Two breweries. One recipe.

So what went into this Festbier?

In Episode 2 of Behind the Bier, we get into the ingredients, recipe and brewing decisions behind the beer, and how Sierra Nevada and Hoppebräu brought their ideas together along the way.

Watch the full video: bit.ly/4xyTDYd

From Bavaria to the can in your hand.We teamed up with Hoppebräu for a Festbier that brings together the best of both br...
09/02/2026

From Bavaria to the can in your hand.

We teamed up with Hoppebräu for a Festbier that brings together the best of both brewing traditions. Munich malt brings a soft, bready malt character, while Cascade and Hersbrucker hops add a subtle floral note.

Now it's time to crack one open. Prost! 🍻

🎥 Watch our full collaboration come to life: bit.ly/4xyTDYd

09/01/2026

How does a brewery in Bavaria end up collaborating with Sierra Nevada? It starts with people.

In Episode 1 of Behind the Bier, Markus and Nini Hoppe of Hoppebräu travel from Bavaria to our brewery in Mills River, where they tour the brewery, share beers and reconnect with Sierra Nevada Technical Brewmaster Scott Jennings.

That's where we start the story.

Watch Behind the Bier: The Partnership now, then catch the full Oktoberfest story on YouTube: youtu.be/ZIndsW-xqqc

Episode 2 is coming soon.

A night we’ll never forget. Who’s ready for day two? ✨
08/22/2026

A night we’ll never forget. Who’s ready for day two? ✨

Mon Rovîa made the vibes hazy ✨
08/21/2026

Mon Rovîa made the vibes hazy ✨

08/21/2026

A beer brewed for the perfect occasion. Try Nitro Little Thing at The Hazy Hideaway happening this weekend!

Oh the places the Little Things will go 🍻We're celebrating   by reminiscing on all the adventures our hazy brews went on...
08/20/2026

Oh the places the Little Things will go 🍻

We're celebrating by reminiscing on all the adventures our hazy brews went on with y'all this summer! ✨

Where did you enjoy a Hazy Little Thing? 👇

Address

1075 E 20th Street
Chico, CA
95928

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