23/06/2026
Check it out. Patron is bu****it.
We, at the Hornet, called that s**t out about a decade ago for being overpriced, overmarketed low-end tequila. We only ever sold one bottle's worth of it, and only because that bottle was donated to the business. We priced it according to our supply cost formula and warned customers it was overpriced. I think we sold if for about $NTD 200 per shot. Our well tequila was $NTD 50 or three for $100. The Patron sold pretty fast anyway.
Patrón became one of the most famous tequila brands in the world — ...
