Asia Pacific Breweries Singapore

17/07/2026

Earlier this week, colleagues across APBS came together for a potluck, sharing dishes that reflected our different cultures, traditions and family favourites. From familiar comfort foods to new flavours, it was a great chance to learn a little more about one another over a shared meal.

Moments like these remind us to appreciate the diverse backgrounds, cultures and perspectives that make up our APBS family. Here’s to good food, great company, and the connections we build every day. Cheers! 🍻

07/07/2026

Spending time in the trade is something we value across every function.

Every market visit is an opportunity to observe, listen and learn from our customers and consumers. It gives us fresh perspectives, strengthens cross-functional collaboration, and helps us keep the consumer at the heart of every decision we make so we can continue winning with our customers and consumers, and drive sustainable growth together.

Together we can!

24/06/2026

The football season is here, and we’ve loved seeing fans come together over great food, cold beers, and the game. ⚽🍻

Sure, you can watch the match at home. But nothing beats the atmosphere of watching it live with other fans. Looking for a place to soak it all in? Check out some of our picks:
📍 Boat Quay
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📍 .sg
📍 .sg
📍 Chijmes Main Lawn
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Tag us in your photos and tell us which beer you’re enjoying while watching the game!

17/06/2026

With 49 international quality awards to its name, Tiger Beer brought its world-acclaimed credentials to life through a one-day blind tasting experience, inviting Singaporeans to experience the beer the same way consumers around the world do: purely on taste. The reveal? It was Tiger.

At the pop-up, 77% of participants rated Tiger Beer as "excellent" or "very good" and 86% of the participants said they felt proud that a beer born in Singapore is recognised and enjoyed around the world.

Born in Singapore and Chosen Worldwide, Tiger continues to prove that great beer speaks for itself. Grab a Tiger and raise a toast to Singapore's iconic, world-acclaimed beer! Read more here:

Tiger Beer is leaning into blind taste testing to prove a point it has long made about its credentials: that great beer should speak for itself.

10/06/2026

Our cans with the 10¢ deposit mark are being progressively rolled out as part of Singapore’s Beverage Container Return Scheme (BCRS), starting with Tiger Crystal.

Spot the deposit mark? Return it at any Return Right machine and get your 10¢ back. For products that do not carry the deposit mark yet, please recycle those at your nearest blue bin instead.

At APB Singapore (part of the HEINEKEN company), circularity is part of our Brew a Better World strategy. Through the BCRS initiative, every can returned for recycling will make a difference.

Cheers to brewing a better world, together we can!

22/05/2026

You made it through another week, here’s your trophy. You earned it!

19/05/2026

A big congratulations to our people managers at Asia Pacific Breweries Singapore on graduating from the LEAD Global People Manager Programme!

Over the past year, our people managers have come together to learn, share, and grow as leaders, building the skills needed to create thriving teams and unlock the full potential of our people.

We know great people managers boost colleague wellbeing, performance, engagement, and ultimately business success. We also know the role of a people manager is increasingly demanding, with expectations constantly evolving alongside the future of work and an increasingly complex landscape. That’s why it’s so important that we continue supporting our people managers as they navigate these challenges.

Here’s to growing together!

Pioneer. Grow. Together. 💚

18/05/2026

When life gives you lemons, we turn them Erdinger Lemon 🍋🍺

This Maifest season, the Bavarian festival that welcomes the arrival of spring, Erdinger is bringing the Bavarian vibes to town with the all-new Erdinger Lemon.

Expect crisp lager, zesty lemon, great company, and even better vibes. Prost to brighter, more refreshing days ahead.

Swipe for participating outlets, and follow us for more!

13/05/2026

No midweek blues when there’s a refreshing afterwork routine waiting for you. 🍻 As part of its latest Afterwork campaign, Heineken Singapore is championing a more refreshing afterwork culture with First Sip House. Happening from now till 16 May, don’t miss it!

Heineken is turning afterwork drinking into a full-blown experience with the launch of "First sip house", a three-storey pop-up designed to get CBD workers to rethink the moment they clock out.

28/04/2026

POV: How we put safety first in everything we do

This World Day for Safety and Health at Work, we’re marking a milestone we’re proud of — one full year without a single injury in our Supply Chain!🎉

Thank you to our teams for living our safety commitments and always having each other’s backs. Let’s continue to .