True Believers

06/06/2023

We couldn't be happier to announce the appointment of Rebecca Applebaum as our new Portfolio Manager in Florida!
An absolute ray of sunshine, in the sunshine state! 🌞

True Believers are making waves in the sunshine state with the recent appointment of Rebecca Applebaum as Portfolio Manager for Florida. With her impressive background in the hospitality industry, Rebecca is the perfect addition to the True Believers team as they continue to expand their presence in...

28/04/2023

We've got some amazing news to share - our Tried & True Vodka, La Travesia, and Arquitecto brands have won BIG at the San Francisco World Spirits Competition! 🎉🥇🍸 Our Tried & True Vodka and La Travesia both snagged Double Gold medals, while Arquitecto took home a Gold medal. We're beyond proud of our team and their dedication to crafting the best darn spirits out there. Want to learn more? Check out our latest article!

Independent spirits company True Believers is thrilled to announce their recent success at the San Francisco World Spirits Competition. The brand, known for their commitment to flavour and high-quality, sustainably-sourced ingredients, partners with distillers who share their passion to create excep...

29/09/2022

TRUE INNOVATION | The world of sustainable craft spirits has been shaken up once again. ecoSPIRITS in partnership with Cold Storage Singapore have developed the world's first refillable spirits kiosk in the retail channel.
What's better is Tried & True Vodka, Widges Gin, Mackintosh Scotch Whisky and Los Arcos Distilado De Agave are all leading the way!
Read more about this innovative circular technology is brought to life here https://ecospirits.global/ecospirits-releases-intelligent-circular-retail-technology/

25/08/2022

We are delighted to announce the arrival of Luke Sanderson to the role of Global Director of Advocacy.

With over a decade of experience in the booze industry, both in the bar and on brands, Luke brings the perfect balance of innovation and hospitality know how to the world of True Believers!

Welcome aboard mate!

Eco-friendly spirits company True Believers taps in Luke Sanderson as Global Director of Advocacy, where he will be leading the company’s portfolio and developing their bartender education strategy. True Believers, the bartender-driven, sustainably-focused craft spirits company, welcomes Luke Sand...

06/07/2022

TRUE NEWS | True Believers to launch in the USA headed up by drinks industry veteran, Chris Hopkins.

Less than a year after announcing their expansion beyond Asian-Pacific markets, True Believers launches in the US starting with Florida, California and NYC – with hospitality veteran Chris Hopkins guiding the growth. In partnership with ecoSPIRITS, the low carbon, low waste global distribution sys...

18/01/2022

TRUE TEQUILA: With tequila demand growing more each year, the introduction of the diffuser in the production process has opened the doors for more producers to meet the increased demand. Is this a sustainable approach for the industry to continue the exponential growth?

Tequila; a distilled spirit that has been around for hundreds of years and inhabited the shot glasses and margaritas of billions, but there is a history and...

19/11/2021

TRUE VISION | Why we’re putting sustainability at the forefront of our business to help transform the hospitality industry.

Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance.

19/11/2021

TRUE VISION | Hospitality venues taking proactive steps towards a sustainable future.

Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance.

13/10/2021

TRUE NEWS | International sales director for True Believers Zdenek Kastanek takes our craft pouring portfolio on a tour of the UK, meeting with the likes of Tayēr + Elementary & Kol Restaurant. All this made possible thanks to our friends at Mangrove

https://truthinspirits.com/uk-launch/

After announcing their new partnership in June with Mangrove in the United Kingdom, True Believers international sales director Zdenek Kastanek...

02/06/2021

TRUE NEWS | We are excited to announce that True Believers has appointed Dan Walker as CEO to lead our global expansion and we have a new home in Melbourne. 🍸

Proof & Company’s brand innovation unit, True Believers Spirits, is going global...