25/10/2026
ππ πππππ πππππ ππ π
ππ βππππ
πππ πππππ ππππβ
πππ ππππ, ππ πππππ (πππππππ ππ, ππππ) β Three La Union towns are gearing up for a weeklong celebration of surfing, music, culture and beachside activities as the La Union Surfing Break (LUSB) 2026 kicks off on October 25 to November 1, dreaming to draw more tourists and boost local businesses.
Agoo, Bacnotan and San Juan unveiled their respective activity lineups on Wednesday during the tourism pitch launch by Provincial Administrator Ramon B. Torres, representing Gov. Mario Eduardo C. Ortega, at the Speaker Pro Tempore Francisco I. Ortega Convention Center. The provincial government pledged logistical and financial support to help ensure the success of the festivities and expand economic opportunities for host communities.
Agoo will turn the spotlight on outdoor recreation and local cuisine with a 4x4 event, Agoo Banchetto, giant beach volleyball, free banca rides, a sandcastle-making contest, live band performances and a beach party at Agoo Eco Park.
Bacnotan will showcase its surfing scene and creative talent through a free surf clinic, Eco Boot Camp, Rescuelympics, foam party, surfboard painting contest and battle of the bands.
In San Juan, surfing competitions, a Pawe-can Race, Glow Run, music festival and surf art installation will build up to the LUSB Finale Concert.
Beyond the festivities, officials expect increased visitor spending to benefit local entrepreneurs, food vendors and accommodation providers while promoting the distinct attractions and cultural identity of each town.
Authorities are finalizing traffic management measures, security protocols and parking arrangements ahead of the anticipated tourist influx. Through LUSB 2026, the provincial government seeks to spread tourism gains across communities, promote homegrown enterprises and encourage visitors to discover La Union while protecting its coastal and natural resources.
