21/11/2014
品牌介紹：
Johnnie Walker 約翰走路
起源於1820年，為約翰華克收購奇馬諾克一家銷售雜貨與烈酒的小舖之後，投入蘇格蘭威士忌釀製事業。180多年約翰走路一直以調製品為卓越、酒質醇厚的頂級蘇格蘭威士忌聞名於世。
該品牌尋求當時著名漫畫家Tom Browne 畫出一位神情愉快、頭戴紳士帽、眼鏡、手持拐杖的人物，也創造第一個全球著名的廣告人物。至今，邁步向前的紳士不斷向前邁進的精神與活力未曾減退，不僅是約翰走路的守護者，也是約翰走路的最佳品質保證與精神的象徵。
目前該品牌共擁有五支調和式威士忌品牌，並成功銷售於全球，包括Johnnie Walker Red Label 紅牌調和式威士忌、Johnnie Walker Black Label 黑牌12年調和式威士忌、Johnnie Walker Green Label 綠牌15年純麥調和式威士忌、Johnnie Walker Gold Label 金牌18年調和式威士忌、Johnnie Walker Blue Label 藍牌調和式威士忌。
目前該品牌的釀酒廠在蘇格蘭觀光局列入五星級的觀光景點，可依參觀貴賓的需求，量身訂做參觀活動，提供訪客一個獨特的機會，深入了解過去200多年間，究竟是哪些價值和策略培養出Johnnie Walker ，並進一步了解這個優質產品，以及最重要的品牌優勢；鼓勵個人進步。品牌之家的各個房間充滿華克王朝的古蹟及檔案資料，訪客回家後對該品牌會更有動力和衝勁。
Brand-Introduction:
Johnnie Walker
Originated in 1820, as John Walker acquisition Cheema Knox a grocery and liquor sales after the shop, put Scotch whiskey brewing career. John walked 180 years has been to adjust products to excellence, top quality wine mellow Scotch whiskey known.
The brand was a famous cartoonist Tom Browne sought to draw a look of pleasant gentleman wearing a hat, glasses, walking stick figure, but also created the world's first known advertising figures. So far, to move forward the gentleman has moved forward with the spirit and vitality never diminished, is not only the guardian of John walk, John is also a symbol of the best quality assurance walk and spirit.
The brand currently has a total of five harmonic style whiskey brand and sales success in the world, including Johnnie Walker Red Label Red Blended whiskey, Johnnie Walker Black Label Black Label Blended Whisky 12 years, Johnnie Walker Green Label Malt green card for 15 years Blended whiskey, Johnnie Walker Gold Label Blended whiskey gold medal for 18 years, Johnnie Walker Blue Label Blue Label Blended whiskey.
Currently the brand's distillery in Scotland Tourism Bureau included the five-star tourist attractions, visiting dignitaries to follow the demand, tailor-made tours, offer visitors a unique opportunity to understand the past 200 years, exactly what values and strategies to cultivate Johnnie Walker, and learn more about this high-quality products, and the most important brand; encourage personal progress. House brand in each room full of Walker dynasty monuments and archives, visitors go home after the brand will be more motivated and momentum.
