12/08/2026
Before the systems, the projects and the team, it was two people trying to make something work between day jobs, night shifts and a lot of figuring it out as they went.
A fragment from Alex Ruas and Sam Millin Behind Bars looking back at how it actually started.
-> Swipe through, then read the full story on The Spill.
There wasn’t one big break. Moving from advice into bar design, hiring the first person and being trusted with bigger projects slowly changed what the company could take on.
The turning points rarely looked like turning points at the time.
[ CONT. ]
More than a decade later, a lot of the work is still happening where nobody sees it: developing products, improving processes, testing new ideas and investing properly in what can make bars work better.
Different scale. Still plenty to figure out.
These fragments came from a conversation between Alex and Sam that became the starting point for our latest story on The Spill.
A look back at the night shifts, early mistakes, projects and decisions that shaped Behind Bars, and why we’re still investing in what comes next.
Read the full story on The Spill.
Link in bio. 🔗🫒
