notsuspicious_asakusa

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A story of Not Suspicious👀In February 2024, around 3PM, when Not Suspicious was still unknown, two wonderful guests walk...
12/02/2026

A story of Not Suspicious👀

In February 2024, around 3PM, when Not Suspicious was still unknown, two wonderful guests walked into the bar while there wasn’t a single customer inside.

The following week, a reel that Jaki filmed at Not Suspicious went viral on Instagram. It was the first time in my life that something went viral, and I didn’t know what to do. I just kept holding my phone in my hands. I clearly remember watching the views and follower numbers go up, my heart racing, barely sleeping for about three days.

That viral moment helped Not Suspicious recover from the severe damage caused by COVID. Thank you for supporting the history of Not Suspicious.

After that, Jaki and I continued to talk through DMs on Instagram. I wanted to go to Seattle, where Jaki lives, and say thank you in person, so in 2025 I applied for a U.S. travel visa. (Because of my travel history to Cuba, I couldn’t enter the U.S. with the online visa system, but I really wanted to go, so I applied for a paper visa.)

I was planning to go to Seattle in 2026 to meet Jaki. But in February 2026, before I could go to Seattle, Jaki came to Tokyo with friends to visit me 😂❤️ This photo was taken at that time.

Seeing Jaki again made me happier than I can describe. But I still strongly want to go to Seattle myself and say thank you properly, so one of my goals for 2026 is to visit Seattle 🥹✈️

I’m deeply grateful for the big opportunity that the viral moment gave me, and I want to continue growing Not Suspicious without becoming arrogant💪

Owner Sakura🌸 notsuspicious

Special thanks 🫶

Hi! I’m Sakura, the owner 🌸notsuspicious I received the happiest introduction of my life in the comments of a reel, and ...
25/01/2026

Hi! I’m Sakura, the owner 🌸notsuspicious

I received the happiest introduction of my life in the comments of a reel, and I wanted to share it as a post so I can keep it forever 🥹❤️

Anyone who runs a small business has probably felt lonely at some point. You might worry that no one sees your effort or your results, and that can feel really sad. Especially when you’ve struggled so hard to complete quiet, unglamorous work—only for time to pass as if it never happened. That feeling can be truly heartbreaking.

That’s why I’m so grateful to the guests who, even after meeting me just once, continue to watch my journey on Instagram—my work, my struggles, and the moments when I hit a wall.

Just knowing that someone is watching rescues me from loneliness. It gives me the strength to keep going and the courage to try new challenges.

I don’t share everything about running the business, but I feel incredibly happy knowing there are people who truly understand the Not Suspicious brand. I’m proud of Not Suspicious for growing without relying on advertising—powered purely by our guests—and I’m proud of those guests themselves.

I want to keep growing this small but powerful bar.

I want Not Suspicious to become an icon of a Japanese social–style bar.

And I want to keep building Not Suspicious together with all of you who love traveling to Japan.

Special thanks and big love ❤️





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