When in Rome Wine

When in Rome Wine B Corp™
On a mission to help wine lovers everywhere discover award-winning Italian wines with the smallest possible climate impact 🌍 🍇 Both sell bottles.

Many of us in the UK associate boxed wine with cheap plonk. It’s not that different in Italy. Most Italian city dwellers still buy their wine in bottles. But in the Italian countryside things are different. Country folk like to visit their local winery with a refillable container – fill it with wine, take it home, decant and enjoy. It’s how Italian families have been enjoying their wine for centur

ies. Our wine experts Andrea and Lorenzo own two wine stores in Milan. But more and more of their customers are doing things the rural way. Buying their wine in boxes or refillable bottles. Boxed wine is fast becoming the way to enjoy a glass of vino in this country. Some of London’s top wineries now serve quality wine straight from the box – and one forward-thinking bar has even banished the bottle altogether. Isn’t it time you enjoyed a small piece of dolce vita for yourself?

We’re heading to Battersea! 🍷⚡Catch us at The Wine Circuit from 6th to 8th June at - a weekend of tastings, street food...
23/05/2025

We’re heading to Battersea! 🍷⚡

Catch us at The Wine Circuit from 6th to 8th June at - a weekend of tastings, street food, expert panels and seriously good wine.

Pop by Turbine Hall B to find us among the artisan stalls.

Cin Cin!

Suns out, cans out ☀️Our perfectly chilled canned wine is ready when you are - now sitting pretty in the chillers at or...
20/05/2025

Suns out, cans out ☀️

Our perfectly chilled canned wine is ready when you are - now sitting pretty in the chillers at or waiting for you online (link in bio 👉 ).

Cin Cin! 💙

Low productivity at Casa di WiR today - we got sidetracked trying to turn our very own action man, founder Rob Malin, in...
11/04/2025

Low productivity at Casa di WiR today - we got sidetracked trying to turn our very own action man, founder Rob Malin, into an action figure… with mixed results 🤣

 

👋 We are heading to IFE 2025!We’re bringing planet-friendly Italian wine to the International Food & Drink Event 2025, a...
13/03/2025

👋 We are heading to IFE 2025!

We’re bringing planet-friendly Italian wine to the International Food & Drink Event 2025, and we’d love to see you there.

📍 Stand 3935
📅 17–19 March 2025
📍 ExCeL London

Swing by for a taste of delicious, sustainable wine - from our low-carbon paper bottles to our convenient cans.

Let’s chat better ways to drink at the ultimate business event for food & drink discover - three days of inspiration, and industry-shaking ideas.

As part of Food, Drink & Hospitality Week, sits alongside , , and , making this the UK’s biggest celebration of industry innovation.

See you there! 🍷♻️

WOW—our community is incredible! 💛 Thanks to you, our campaign is officially OVERFUNDING!But here’s the thing: the more...
07/03/2025

WOW—our community is incredible! 💛 

Thanks to you, our campaign is officially OVERFUNDING!

But here’s the thing: the more we raise, the more we can do! More sustainable wine for more people, bold marketing to spread the word, and game-changing eco-packaging—every extra investment makes a difference.

Want to own a piece of the wine revolution? There’s still time to invest! Link in bio 👉

Already invested? Thinking about it? Either way—GRAZIE MILLE! We couldn’t do this without you. ✨

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Learn more at the link in our bio. 

27/02/2025

Did you know that single-use glass bottles account for nearly half of wine’s carbon footprint? We’re changing that.

When in Rome delivers premium Italian wine in innovative, low-carbon packaging—better for the planet, without compromising taste. But we’re just getting started. 🚀 With strong growth behind us and big plans ahead, we’re ready to scale.

👍Now, you can own a slice of the journey. This is our final equity crowdfunding round on Crowdcube. Don’t miss out! This is more than wine—it’s the future. Let’s build it together. 💪

‼️Click on the link to learn more 👉 https://www.crowdcube.com/early-access/wheninrome

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Learn more here 👉 https://www.crowdcube.com/explore/risk-warning



Damp January? Nailed it.One can. One sitting. No overthinking. Head to the link in our bio to get yours 👉  , ,  ,  ,  , ...
15/01/2025

Damp January? Nailed it.
One can. One sitting. No overthinking.

Head to the link in our bio to get yours 👉 

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Almost time to set the Christmas table! 2 more sleeps… , , , , , , , , , , , , ,
23/12/2024

Almost time to set the Christmas table! 2 more sleeps…

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Treat yourself to 15% off when you spend £50 or more, or go big with 20% off when you spend £80 or more. From planet-fri...
05/12/2024

Treat yourself to 15% off when you spend £50 or more, or go big with 20% off when you spend £80 or more.

From planet-friendly paper bottles to perfectly portable cans, our range of premium Italian wines is the perfect accompaniment to your holiday celebrations.
Shop our bold red, fruity rosé and fresh whites —all vegan, all delicious.

Cin cin!

Hurry—offer ends 9th December!
Shop our wines at https://www.wheninromewine.com/

Valid on wheninromewine.com. Discount will be applied at checkout. Ts and Cs apply.

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Address

Studio 1, Halliday's Mill
Stroud
GL68NR

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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