06/03/2025
🍺Did you know only 14% of women drink beer regularly, compared to 50% men?
Beer Debunked, a social and educational event from No Half Measures Collective, aims to help equip local businesses and beer drinkers with insights to encourage a diverse and welcoming beer scene in our city to attract diverse talent and boost beer sales!
Open to everyone, the ‘Serious Beer Business’ session is ideal for representatives from breweries, bars and other hospitality settings, plus enthusiastic drinkers who would like to influence positive change within the beer industry.
In a keynote talk ‘Implementing Diversity Equality and Inclusion policies from the breweries to the end consumer’ Amelie Tassin from Women in Beer (Edinburgh) & Tipple Marketing will show how diversity impacts everyone. Small changes can make a massive difference and contribute to the success of breweries and beer businesses.
The first of two panel sessions looks at ‘Beer Competitions – Opportunities for Breweries, Judges and Drinkers’. Chaired by Natalya Watson, it will offer expert insights, exploring how breweries can gain brand recognition, market opportunities and valuable feedback through competitions.
Aspiring beer judges will learn about judging, the skills required and the rewards of engaging with the craft beer world at competition level. Drinkers will learn how to get involved in competitions and understand how to enhance their beer appreciation.
The second panel ‘Wellness and creating safe spaces in venues’ chaired by Murphy and Sons Steph Brindley, with representatives from across Nottingham’s Night-time economy, will raise awareness of initiatives to promote safety for women in venues and beer spaces, by hearing from those developing policy and practice as well as those managing venues and implementing them.
The session rounds off with an update from Catherine Webber on the brilliant work of on Tap CIC in celebrating the role of women in beer, boosting beer education and pushing for change in beer.
Book your spot today https://letsbeer.uk/nohalfmeasures-beerdebunked/