14/09/2026
It’s a hot topic right now, so let’s clear something up - you won’t ever see Gen AI being used on our social medias, in our Taphouse, on our webshop, or on our beers themselves.
At its core, brewing is about passion, creativity, and community, in a way that simply cannot be replicated by Gen AI. That is why every Brass Castle beer you see has been crafted by a team of real people - every recipe written, every label designed, every social media post across your screen, all done by real humans.
We appreciate that some people find Gen AI to be a useful tool, but you won’t find it used to advertise any of our products or places.
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