26/11/2021
๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐ผ
๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐ฐ๐ก๐๐ญโ๐ฌ ๐ญ๐จ ๐๐จ๐ฆ๐
Known for its Yorkshire roots and award-winning beers, SALTโs plans for expansion follow on from three years of unprecedented success for the brand, following its launch, SALT have become a household name in the craft beer scene.
Newly acquired brewery, SALT London, based on White Hart Avenue in Greenwich, will more than double the production capacity of SALT, preparing for the next phase of growth and reinforcing their mission statement that the purpose of beer is to create pleasure.
Managing Director of SALT, Nadir Zairi, says: โThis is a really exciting move for SALT. We have maxed out our capacity at SALT Beer Factory North so the addition of a Southern production site will enable us to continue growing the distribution of our core range.
We have always had a desire to drive the brand forward, taking it nationally in order to do more of what we do best โ bringing people together through beerโ
The acquisition includes two taprooms which will be rebranded as Salt Craft + Pizza, forming part of their ongoing commitment to investing in the area. The taprooms, based at Market Yard and Royal Arsenal, will have a specially curated menu of wood fired pizzas that visitors can enjoy whilst sipping on SALTโs latest beers and carefully selected guest ales. There will also be cocktails, wines and spirits available.
Jamie Lawson founder: โIt's always been an ambition to take our beers to London, and what better way than having our own branded outlets in the capital. Our London venues will cater to everyone, whether you are a craft beer connoisseur or are completely new to the scene and want to try something new.
Weโve done some great collabs and tap takeovers with London breweries and bars over the years and have built great relationships. There is such a huge craft beer presence in London that it feels like itโs the perfect time to be branching out and putting our stamp on the city. Our aim is to break the traditional mould and make great craft beer accessible to allโ
The move facilitates a huge leap forward for brand to stake its claim in the capital.
