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Monday 12pm - 6pm Tuesday 12pm - 6pm Wednesday 12pm - 9pm Thursday 12pm - 11pm Friday 5pm - 11pm Saturday 12pm - 11pm Sunday 12pm - 5pm

Pretty Decent Beer Co

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Pretty Decent Beer Co

Born in E7// Brewed in E17

Every beer sold supports organisations that drive change. We make all our beer in Forest Gate, East London.

Our aim - to make decent beer and do decent things with the money you spend drinking it. A proportion of every sale goes to organisations driving positive change, both locally and globally.

28/05/2026

NEW THIS WEEK 🎠 Must Be Nice Up There- 6.5% NEIPA

This one absolutely flew when we first released it in summer 2025, where we received quite literally TENS of lovely compliments about its big hop load and how delightfully crushable it was at 6.5%.

In a shameless search for another ego boost - but mainly because we (and you!) think it’s a banger - we decided to trot this horse out of retirement. Because it really is very nice up there.

We’ve rejigged the hop bill slightly this time, leaning on Nelson Sauvin T90 and Cryo for that much-loved NZ base, alongside Citra, Superdelic and Mosaic in place of Motueka. It’s all soft tropicals and melted Calippo juicy citrus. Giddy up!

On the webshop and pouring at all taprooms.

25/05/2026

✨ HAPPY 9TH BIRTHDAY TO US ✨

We’re hyped (and a more than a little proud!!) to have celebrated our 9th birthday this weekend. Whilst it’s not quite the big 1-0, it’s way longer than we expected to be around! And probably quite a bit longer than a lot people (quite fairly!) expected us to be around too.

It is genuinely wild to believe that 9 years ago James and I got the keys to a small arch in Forest Gate and put down every penny we’d loaned (15k to be precise, a ridiculously small amount to start a brewery with!) on a tin can brewery kit and the ingredients for our first brew.

We relied heavily on instagram filters (see snaps) and some hardy locals, and we took a while to find our feet, with the support and love of those locals and our families along the way.

What started with James and I (and James’ mum - shoutout to Anne) soon became us and Chris - who has brewed with us ever since and has driven the beers forward to become what they are today.

Whilst we’ve not always been serious in how we talk about our beer that doesn’t mean that we haven’t always taken it incredibly seriously - - and we’re really proud to be knocking out the quality of beer we are today. And to be doing it alongside the whole of the PD team - every single one of whom brings their talent and drive to push PD to the next level.

Massive thanks to team PD, and to every single person who has shown us support and bought a beer (or many) along the way. We will never not appreciate you!

Love Sarah and James x

PS. Please enjoy snaps 7-13, from Fridays party, that get progressively blurrier 🍻🫣

21/05/2026

MULTISTORE GIFT CARD 🎁

One of the best parts of any birthday is a lovely brekkie to fuel a full day of birthday shopping - although that One4All gift card you got is almost certainly unusable in any of the shops you actually like.

The third and final of our birthday specials is a 5.5% sour is inspired by one of our all-time favourite pancake toppings: blueberry and banana. Pouring deep purple and bursting with tart bloobs, with a hint of sweet banana bread to finish.

Pouring along with our other two birthday specials tonight at all taprooms for £4.50 a pint. Birthday heatwave starts now!

20/05/2026

I’LL TAKE THE CASH NEXT YEAR 🥲

Sometimes a gift is so impressively thoughtless, you almost have to admire it. A copy of Dave Grohl’s autobiography when you’ve never once shown even the slightest interest in the Foo Fighters, for example...

This 7% NEIPA is hopped with Nelson Sauvin, Mosaic and Nectaron. Like a party bag of juicy Starburst and sticky red lollies.

Try it at all taprooms tomorrow at our Birthday First Pour for the absolutely silly price of £4.50 a pint!

19/05/2026

HB PD 🥳🎉

What would we do without Facebook reminding us of the birthdays of all the people we barely know? Thanks for the yearly wishes, person I met once on holiday in Faliraki in 2009 - it means the world!

HB PD is a 5.3% DDH Pale Ale, and the first of three birthday releases. Idaho 7 in the whirlpool and dry hopped with Mosaic and Simcoe for rich silky panna cotta vibes layered with sticky tropical fruit coulis.

Perfect for enjoying while the kind regards roll in.

Available to pre-order on the webshop now and pouring at this week’s Big Bday First Pour Thursday™ for just £4.50 a pint.

18/05/2026

IT’S OUR BIRTHDAY 🎈

This week we’re celebrating 9 years of Pretty Decent (no we can’t quite believe it either!).

As tradition demands, we’ve brewed some special birthday beers - and they’re available to pre-order from today, woo!

💸 I’ll Take The Cash Next Year - 7% NEIPA
🎈 HB PD - 5.3% DDH Pale Ale
🛍️ Multistore Gift Card - 5.5% Blueberry & Banana Sour

If you pre-order the birthday 6-pack on the webshop - or add all three birthday beers to your order - before midnight on Wednesday 20th, you’ll be in with a chance to win an extra 12-pack of beer with your order.

14/05/2026

NEW THIS WEEK 🌱 Life in the Mow Lane - 4.5% Session IPA

We love a big hazy, but when you’re tending lawn, only a sessionable number will do. So we’ve packed all the hop character of a 6% NEIPA into a chuggable 4.5% garden-strength pale.

Brewed with Mosaic and Simcoe, it’s full of plush apricot and stonefruit, juicy citrus and soft florals. It’s soft, lush and velvety - as all good lawns should be!

So fire up the Flymo and landscape like your life depends on it. Because life ain’t ever slow when you’re into the mow 😎

13/05/2026

NEW THIS WEEK 🥒 Bedtime Pickles - 7% NEIPA

It’s no secret we love Nelson Sauvin, so when were looking for a brewery to best showcase Nelson in all its glory, they reached out to us (blush blush!).

The result is Bedtime Pickles - a 7% single-hop Nelson Sauvin NEIPA that Yakima Chief will be pouring at at the end of the month.

It uses Nelson in three different Yakima Chief formats to show off the full spectrum of what this ridiculously good hop can do at different stages of the brew.

We started with a Nelson Sauvin™ HyperBoost™ dip hop to build a huge saturated aroma base. Dip hopping is when we add hops before fermentation starts, helping crank up the aromatic oils and creating softer, juicier hop character minus any harsh bitterness.

Nelson Sauvin™ HyperBoost™ amplifies the hop’s signature wine spritz character alongside huge citrus and tropical notes, with Nelson Sauvin T90 and Cryo™ in the whirlpool layering in even more depth of flavour. We then finished it with a Nelson Sauvin T90 and Cryo™ dry hop to pile fresh explosive aroma on top.

It’s an absolute juice-box of flavour - think tropical Sauvvy B energy with layers of passionfruit, sweet peach and lime. As dreamy-soft as slipping into your king-size gel-top divan at bedtime!

05/05/2026

The West Coast IPA is the mullet of the beer world. Iconic, assertive, and not to be messed with. It’s all business up front and party at the back. Chinook and Citra in the hot side lay down a bright, bitter backbone of dry grapefruit and marmalade ‘bits’, while Idaho 7 and Mosaic on the dry hop bring in waves of mango and a dank edge.

Number one on the side and don’t touch the back, number six on the top and don’t cut it wack 😉

Available on the webshop and pouring at your local tappy.

01/05/2026

Dear Valued Customer,

Congratulations!

As one of our most valued and important customers, you have been chosen to receive access to a (likely) once-in-a-lifetime beer opportunity!

A soft, juicy 6.4% number with Citra and Motueka in the hot side bringing waves of lime zest, grapefruit and fresh island flavours, setting the stage for a big, expressive dry hop of Nectaron and Superdelic. A combo that layers in peach Frubes, pineapple rings and a sticky handful of Pick ’n’ Mix.

This limited-time beer will not last forever! Act now to secure your allocation of this highly desirable hopped beverage before it is gone.

Do not miss out

Warmest regards,
The Pretty Decent Team

Address

Unit 10 Uplands Business Park
London
E175QJ

Opening Hours

Monday	12pm - 6pm
Tuesday	12pm - 6pm
Wednesday	12pm - 9pm
Thursday	12pm - 11pm
Friday	5pm - 11pm
Saturday	12pm - 11pm
Sunday	12pm - 5pm

Website

http://www.prettydecentbeer.co/

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