Swirl Wine Group

Swirl Wine Group UK’s leading Wine consultancy & events specialist. Swirl Wine Group celebrates and markets the world’s most compelling terroirs.

Founded by Sarah Abbott MW, we are known for our creative strategies, masterclasses and advice to private collectors.

Have you registered for the The Old Vine Conference Heritage Showcase in London yet?You wouldn’t want to miss one of the...
22/05/2026

Have you registered for the The Old Vine Conference Heritage Showcase in London yet?

You wouldn’t want to miss one of the world’s largest tastings of old-vine wines. The 2026 edition will feature wines from old vines, heritage cuttings, and vineyards of historic and cultural significance.

Wine trade and media professionals are invited to explore this exceptional collection, connect with the vibrant Old Vine Conference community, and experience a pop-up exhibition of shortlisted entries from the inaugural Old Vine Photography Awards 2026.

Expert-led masterclasses are also scheduled and hosted by old-vine experts from The Old Vine Conference, Wines of Alsace and Conegliano Valdobbiadene Prosecco Superiore DOCG providing unique insights into these remarkable wines and vineyards.

🍷 150 old-vine wines�📸 Old Vine Photography Awards exhibition�🎓 Old Vine masterclasses�🌍 A global community driving the old-vine movement forward

📍All set within the historic walls of St John’s, Waterloo Road.

Trade & media only. Head to to Register to attend.
‌

Old Vines Masterclass at the London Wine FairJoin for a session inspired by the Old Vine Conference Photography Competi...
13/05/2026

Old Vines Masterclass at the London Wine Fair

Join for a session inspired by the Old Vine Conference Photography Competition — where vineyard age meets visual storytelling.

From historic training systems to striking vineyard sites, these wines go beyond the glass. This is about how old-vine heritage translates into stronger narratives, sharper communication, and ultimately, higher value in the market.

Old vines. Real provenance. Stories that actually sell.

📍 The Tasting Space
📅 Wednesday, 20 May
⏰ 10:30

Explore through two prejudice-busting masterclasses with at ✨These sessions go beyond the familiar image of Prosecco ...
13/05/2026

Explore through two prejudice-busting masterclasses with at ✨

These sessions go beyond the familiar image of Prosecco to uncover the terroir, precision and complexity behind Conegliano Valdobbiadene Prosecco Superiore DOCG through single-site wines from top producers, many in Brut and Extra-Brut styles.

🍇 Conegliano Valdobbiadene: A Mosaic of Different Soils
📅 Monday 18 May
⏰ 16:30
📍 Walk-Up Tasting Theatre

🍇 Rive and Terroirs of Conegliano Valdobbiadene DOCG
📅 Wednesday 20 May
⏰ 14:30
📍 Walk-Up Tasting Theatre

From steep UNESCO-listed hillsides to distinct soil expressions, discover a side of Conegliano Valdobbiadene that challenges expectations.

DM us to get complimentary tickets to the event.

Visiting London Wine Fair? Don’t miss the chance to explore one of the world’s oldest wine cultures at the Georgian Wine...
11/05/2026

Visiting London Wine Fair? Don’t miss the chance to explore one of the world’s oldest wine cultures at the Georgian Wine stand E40.

Taste wines from 14 Georgian producers through a series of focused masterclasses showcasing the depth and diversity of Georgian wine today.

Attend masterclasses led by .

45 minutes, 8 wines, and all the essentials you need to know to bring Georgian wine into your list.

📍 Stand E40 ⏱ 45-minute sessions

🗓️Monday 18 May — 14:30
🗓️Tuesday 19 May — 12:00
🗓️Wednesday 20 May — 13:00

Places are limited — link in bio to register interest.

And after the tastings on 18 May, keep the energy going at Bites & Beats 🍷🎶
Expect Georgian flavours from Daka Daka, music from DJ Karam, and Georgian wine pours in a relaxed after-hours setting.

📅 18 May
⏰ 17:30–19:30
📍 Stand E40

Don’t miss it! ✨

Explore through two prejudice-busting masterclasses with at .These sessions go beyond the familiar image of Prosecco t...
09/05/2026

Explore through two prejudice-busting masterclasses with at .

These sessions go beyond the familiar image of Prosecco to uncover the terroir, precision and complexity behind Conegliano Valdobbiadene Prosecco Superiore DOCG through single-site wines from top producers, many in Brut and Extra-Brut styles.

🍇 Conegliano Valdobbiadene: A Mosaic of Different Soils
📅 Monday 18 May
⏰ 16:30
📍 Walk-Up Tasting Theatre

🍇 Rive and Terroirs of Conegliano Valdobbiadene DOCG
📅 Wednesday 20 May
⏰ 14:30
📍 Walk-Up Tasting Theatre

From steep UNESCO-listed hillsides to distinct soil expressions, discover a side of Conegliano Valdobbiadene that challenges expectations.

DM us to get complimentary tickets to the event.

The Icon Tasting at London Wine Fair is back, led once again by Sarah Abbott MW and Ronan Sayburn MS, and this year, it’...
07/05/2026

The Icon Tasting at London Wine Fair is back, led once again by Sarah Abbott MW and Ronan Sayburn MS, and this year, it’s all about The Greatest Chardonnay Showdown.

Taking place on 18 May at Olympia, the third edition of this now-anticipated tasting follows the global attention of “Judgement of London” and “Battle of the Bubbles”.

The wines will be flighted not just by geography, but by style, terroir, winemaking, oak, and even cultural lens, reflecting the full spectrum of what Chardonnay can express today.

Expect results across key categories:
• The Greatest Chardonnay in the World
• Top 10 Global Chardonnays
• Best Classic Region Chardonnay
• Best Emerging Region Chardonnay
• Best Value Chardonnay

Judged by the best palates in the industry : Emily Brighton MW, Susie Barrie MW, Oz Clarke Dawn Davies MW , Tina Gellie, Sunny Hodge, Laura Jewell MW, Elizabeth Kelly MW, Tony Lécuroux MS , Jiachen Lu, Victoria Mason MW, Rebecca Palmer, Pierpaolo Petrassi MW, Peter Richards MW, Jancis Robinson MW, Patrick Scmitt MW

Results will be announced on 20 May at Centre Stage.

Slide 2 Image : London Wine Fair Icon Tasting 2025 judges panel

Reposted • EVENT ANNOUNCEMENT 🚨⁠⁠On Monday 15 June we are excited to be partnering with Gurjaani Wine Festival () and t...
05/05/2026

Reposted •

EVENT ANNOUNCEMENT 🚨⁠
⁠
On Monday 15 June we are excited to be partnering with Gurjaani Wine Festival () and the National Wine Agency of Georgia () for a pair of Wines of Georgia Masterclasses, hosted by Sarah Abbott MW ().⁠
⁠
As Georgian wine continues to grow in popularity across the UK, we are delighted to present a selection of medal-winning wines from our recent IWSC Georgia 2026 Judging.⁠
⁠
Explore the country’s latest wine trends and see how local producers are embracing the ancient qvevri tradition to craft refined amber wines for modern palates.⁠
⁠
Masterclass 1: The New Georgia⁠
11am - 12.30pm⁠
⁠
Masterclass 2: The New Fine Amber⁠
1.30pm - 3pm⁠
⁠
Book your tickets now at the link in our bio. The masterclass is open to trade and press only.

Join us at London Wine Fair 2026 at Olympia London from 18–20 May.Three days, 10,000+ drinks professionals, and one of t...
01/05/2026

Join us at London Wine Fair 2026 at Olympia London from 18–20 May.

Three days, 10,000+ drinks professionals, and one of the most influential stages for shaping what’s next in the industry. Expect breakthrough producers, sharp market insights, and the kind of connections that actually move business forward.

Swirl Wine Group will be on the ground throughout, hosting masterclasses and supporting producers at the stands of Wines of Georgia, Conegliano Valdobbiadene Prosecco Superiore, and the Old Vine Conference.

A highlight to watch: Sarah Abbott MW curates The ICON Tasting – “The Greatest Chardonnay Showdown,” judged by some of the UK’s most respected palates. Results announced on Centre Stage, 20 May at 11:45am.

Swipe to see where you can find us in the coming days!April–May with Swirl Wine Group brings a packed calendar, from tra...
23/04/2026

Swipe to see where you can find us in the coming days!

April–May with Swirl Wine Group brings a packed calendar, from trade tastings to IWSC judging, London Wine Fair and a study trip, too.

Sarah Abbott MW will be hosting masterclasses, leading judging panels and taking part in key trade events throughout the season.

If you’re planning the next few weeks, there’s a lot happening across the trade and beyond.
We’ll be sharing highlights and updates as things unfold.

DM us for event registration links. 🍷

Think you know Prosecco? Think again.If you’ve only ever thought of it as light, fruity, and simple, this is your chance...
14/04/2026

Think you know Prosecco? Think again.If you’ve only ever thought of it as light, fruity, and simple, this is your chance to explore the more serious, site-driven side of the category.

Discover 20 sensational wines from Conegliano Valdobbiadene Prosecco Superiore DOCG with Sarah Abbott and expect a deep dive into the region.

From crisp, food-friendly Brut styles to single-vineyard Rive wines (the elite sites), and traditional Sui Lieviti (cloudy, bottle-fermented) rooted in history.

Join us at Wine Alive Bristol with Oz Clarke and Susy Atkins.

Bonus: the first 10 visitors at each session who nail the pronunciation win a sparkling wine saver.

📍 Paintworks, Bristol�📅 25 April 🥂

Address

24/25 The Shard 32 London Bridge Street
London
SE19SG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442038580837

Website

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