Hacha

18/09/2026

MEET SOME AGAVE LEGENDS: Some of the very best in our industry, who gave their time and stories to MEXICO: The Art of Tequila and Mezcal.

One of the best parts of spending a decade immersed in the world of agave has undoubtedly been the people we’ve met along the way.
Producers, distillers, bartenders, chefs, brand owners and fellow agave enthusiasts; in Mexico, at Hacha and on countless adventures in between.

The conversations, stories and different perspectives have shaped so much of my own understanding and love of tequila and mezcal. So when I started writing Mexico: The Art of Tequila and Mezcal it felt important that some of those voices and stories were part of it too.

Inside are conversations with many long-time friends, peers and industry legends - Enrique de Colsa, Jesse Estes, Don Fortino Ramos, Mel Simmonds, Megs Miller, Adriana Cavita, Jon Darby and of course, Deano Moncrieffe.

Different countries and backgrounds, different relationships with agave, and very inspiring and insightful conversations.

I hope you enjoy reading them as much as I enjoyed recording them. 💚

Salud!
Emma x

Currently available to pre-order, with copies shipping in early October.
Link in bio.
Hardback | 288 pages | £30

04/09/2026

28/08/2026

On Monday, we introduced you to MEXICO: The Art of Tequila and Mezcal.
Today, we’re taking you inside...

Because across its 288 pages, there’s such a lot to explore!

Divided into six parts, part one - which makes up the first half of the book - is a lyrical and visual journey through the landscape of Mexico’s extraordinary agave culture.

We begin in Jalisco, travelling through Guadalajara and around tequila country: blue agave fields stretching towards the horizon, historic distilleries, brilliant bars and the vibrant town of Tequila that gave the spirit its name.

Then we head south to Oaxaca. We visit palenques and producers, explore the traditions and landscapes behind mezcal and discover a city where food, drink, art and craft are beautifully intertwined.

Along the way, the journey takes us to Mexico City, Sonora and beyond, exploring contemporary agave culture in the capital and other agave spirits such as Bacanora and Raicilla.

THE PLACES. THE PEOPLE. THE STORIES.

Throughout the book, we meet people whose lives and work are interwoven with agave - from families who have produced spirits for generations to bar owners, makers and personalities shaping its global scene today.

Part 1 is only the beginning!

PRE-ORDERS ARE NOW OPEN
Link in bio 💚
Hardback | 288 pages | £30

Copies will begin shipping in early October.
The first 100 copies will be numbered, signed
and include a special gift.

Thank you so much to everyone who has already ordered a copy. It’s been so wonderful seeing the response to such a special project.
Emma x

24/08/2026

We’ve been keeping something pretty big under wraps… and now we’re incredibly excited to share it for the first time.

After many years of travelling and tasting our way around Mexico and soaking up the global agave culture, it felt like a perfect moment to tell some stories and share our experiences of the culture that inspired and shaped Hacha from the very beginning.

Introducing, Mexico: The Art of Tequila and Mezcal - a beautiful 288-page hardback journey through Mexico, its spirits, people and places, created by Hacha co-founder Emma Murphy.

From the blue agave fields and historic distilleries of Jalisco to family-run palenques in Oaxaca, the bars of Mexico City and beyond, it explores the landscapes, communities, traditions and people behind tequila and mezcal.

Part travel memoir, part cultural exploration and part drinks book, it brings together vivid photography and first-hand stories, interviews with some of the most influential voices in agave, and - for the first time to be collated and available in print - 25 signature Hacha cocktail recipes.

A book for travellers, cocktail lovers, agave enthusiasts and anyone captivated by the spirit of Mexico.

Salud amigos!

Pre-orders are now open.
Hardback | 288 pages | £30
Available now via the link in bio.

06/08/2026

We are live!

From today until Saturday you’ll find us at Cocktails in the City with Hacha Introduces – our festival bar celebrating two agave brands we think deserve a spot on your radar.

On the menu...

🍹Two bespoke cocktails with Loca Loka Tequila
🍸Two bespoke cocktails with Maya Jules Mezcal
✨ Our iconic Mirror Margarita - made with both brands

If you’re heading to the festival, come and say hello, try something new and let us know your favourite.

This is the first live project from Studio Hacha – bringing together the cocktails, the creativity and brands we love.

Two brilliant brands. Six tasty cocktails. One very good excuse to spend the afternoon drinking agave!

See you there!

22/07/2026

In case you missed on Sunday Brunch at the weekend, here’s a recap of his three fantastic cocktails created to celebrate National Tequila Day this Friday. Which one will you be making?

19/07/2026

The secret is finally out… for our first Studio Hacha project, we are proud to introduce The Top 100 Agave Cocktails of Europe.

Announced by Deano today on Channel 4’s Sunday Brunch, The Top 100 Agave Cocktails of Europe is the new evolvement of our annual Britains Best Tequila & Mezcal Cocktail competition. Having grown steadily over the last six years, alongside the rapid growth of the agave category, we felt it was time to up the ante and take the search across the continent.

More than simply a ranking, it will serve as a unique platform created to celebrate the bars, bartenders and producers shaping agave culture across Europe.

Over the coming weeks we’ll share how the project came together, reveal every cocktail and venue included in the 2026 list, and, on 16th September, unveil the rankings live. Stay tuned.

Salud!

16/07/2026

We’re halfway through our summer at Ixchel!

Kings Road, Chelsea, has become our beautiful summer home.

If you haven’t joined us yet, now is the time. Expect our award-winning cocktails, great vibes and the same Hacha hospitality you know and love.

And if you’re celebrating National Tequila Day next week, there isn’t a better place to do it. We’ll be here Thursday to Saturday.

See you at the bar. 💚

15/07/2026

Introducing Studio Hacha.

Our once humble neighbourhood bar has evolved, bringing with it a new era for agave once again. No longer defined by four walls, we’re taking the experience, creativity and expertise that built Hacha beyond the bar and into the wider drinks industry.

Studio Hacha brings together everything we’ve spent years building—from market entry strategy, brand building and advocacy to events, education, media, serve strategy and creative development.

Whether it’s helping launch a new tequila into Europe, creating a drinks programme, developing signature serves, producing unforgettable events or telling compelling brand stories, Studio Hacha exists to help agave brands grow and stand out.

Behind the scenes we’ve already been working on our first Studio Hacha projects. This Sunday, Deano returns to Sunday Brunch on Channel 4 to celebrate National Tequila Day, share a few cocktails and reveal the first of what we’ve been building.

We can’t wait to share it with you.

Salud!

03/07/2026

Summer vibes at Hacha x Ixchel last week. Our residency at the Nocturna Lounge is now live and we look forward to welcoming you to our subterranean oasis for ice cold cocktails and delectable snacks.

Book via link in bio ✨

Salud!