Lexia

19/08/2014

Check out our new blog post by Deborah and whilst you are there, have a look around our website.

http://www.lexiaagency.co.uk/blog/conscious-uncoupling-agency-client

Is it possible for both parties to respectfully part from their current agreement without a war of words and with each one able to keep head held high? Well, certainly you’d like to think so. There are all sorts of reasons that a retained arrangement might come to an end, but these are just some of…

11/08/2014

A new blog post by our Director, Deborah Watson, who talks about the importance of forward planning when it comes to successful PR and fundraising activities and her tips to achieve this.

http://www.lexiaagency.co.uk/blog/a-perfect-partnership-or-deeply-different-disciplines

I’ve been stopped at the supermarket entrance, subjected to a doorstep campaign-pitch, received a linkedin plea, and even been verbally asked to support a pre-schooler’s sponsored silence. These days, there are so many causes and campaigns that the charity landscape is scarcely recognisable from wha…

07/08/2014

New client wins and a new blog post. Visit our website and have a look at our Lexia News section.

http://www.lexiaagency.co.uk

We’re a team comprising of former journalists, so we know all about getting the right story in front of the right people. When you need PR, we sit down and discuss who you’re targeting, what your budget is, and what’s really going to make those journalists take note. Then we get to work on contactin…

09/07/2014

Not sure why social media isn't helping your company? Have you ever thought that you might be using it incorrectly? Take a look at Deborah's new blog post and see where you could be going wrong.

http://deborahwatson.co.uk/im-in-the-club-now-what/

Posted by Deborah | July 8th, 2014 | No responses ?Well I?m on social media ?

02/07/2014

Unsure of the difference between Content Marketing and Copywriting? Our Director, Deborah Watson explains the differences here. Have a look: http://www.lexiaagency.co.uk/blog/-copywriting-and-content-marketingone-and-the-same-

They have similarities, and together achieve a great deal, but you do need to differentiate what you're asking for if you think you plan on shopping for help with your copywriting or your content marketing.

30/06/2014

Are you ready for Christmas in July? (Yes it is a real thing!). Let our client, The British Christmas Tree Growers Association, know how you are celebrating either on Facebook or on twitter (https://twitter.com/BCTGA).

The latest from BCTGA (). The British Christmas Tree Growers Association is the trade association for those who grow specialist Christmas Trees in Great Britain and Northern Ireland. United Kingdom

23/06/2014

Are you listening to your clients? Deborah looks into this concept and shows how people fall foul of hearing but not listening.

http://www.lexiaagency.co.uk/blog/are-we-listening-as-well-as-we-hear

It’s a simple enough question, and Lord knows, we spend a lot of time talking to them about strategy, emailing them with concepts, and tele-conferencing about deliverables…but are we really HEARING what’s being said.

18/06/2014

In the USA, June is classed as the Entrepreneurs Do It Yourself Marketing Month. Have a read of Deborah's blog for tips on how you can use this month to your advantage.

http://www.lexiaagency.co.uk/blog/marketing-diy-month

If you don't know who you're reaching out to, who might buy your product, and why they might want it, then no marketing effort can be strategic enough to bear fruit.

16/06/2014

Are you a PANK? Deborah, our Director, is and she's explaining in the EADT EA Life supplement why being a Professional Auntie No Kids is one of the most rewarding relationships to have.

13/06/2014

Our client, RehabWorks, has received some coverage recently in the EADT on how they are changing views on Occupational health and how this has impacted on their growth as a business.

http://www.eadt.co.uk/business/features/bury_st_edmunds_workplace_health_firm_rehabworks_aims_to_assist_financial_fitness_1_3625646

RehabWorks in Bury St Edmunds is encouraging companies to look at occupational health in a different way. It’s a strategy that seems to be paying off, and chief executive Andy Holdcroft is hoping it will increase the company’s annual turnover from £3million in 2010 to a figure approaching £10m, as S…

13/06/2014

As a small business, what can you learn from supermarkets? Deborah Watson looks into how you can use their success for your own gain.

http://realbusiness.co.uk/article/26846-what-smes-can-learn-from-our-consumer-obsession-with-supermarkets

Business news and management advice for entrepreneurs, growing businesses and SMEs.

10/06/2014

Is there a divide between HR and PR or have they converged? Have a read of our Director, Deborah Watson's Real Business blog on employee engagement below and the role Public Relations can play. http://realbusiness.co.uk/article/26879-employee-engagement-whose-job-is-it-anyway

Business news and management advice for entrepreneurs, growing businesses and SMEs.