21/05/2026
Hey Guys,
Ok to summarise……
The Crossways Loyalty scheme is primarily a way to try to give something back to the people that support us most!
Being completely transparent it is of course a two way street, we are taking a big risk offering a 10% discount & in return hope to allow current customers to continue frequenting us consistently & hopefully add extra regular patrons at the same time🤞🏻
The only way we can really combat the frankly embarrassing prices we are forced to charge is to be consistently busy which in turn can reduce labour costs.
There’s nothing dodgy going on🤦🏼♂️….. no you don’t need to pay me cash under the table, as has been suggested!🤣
So The Crossways Loyalty Membership or ‘Gold Mabel’ card costs £50 per year per person per year, £80 per couple, £10 per additional child.
This allows each card holder to 10% off purchases intended to be consumed by that individual only.
To break it down to pure maths….
If you have a single membership & you spend an average £10 per week at The Crossways you would save £52 per year!
If you come in 3 times a week for 3 pints you would save in the region of £300 per year for your £50 per year membership!
A lot of our regulars would make their membership back in the first month & spend 11months of the year saving 10% for free!!!
As I mentioned it is a two way street, we do not have a profit margin to giveaway! So yes you are paying a little to get something back, if you don’t frequent us at least semi regularly then ‘no’ I’m afraid it wouldn’t benefit you personally joining the loyalty scheme!
Kind regards.
Steve