27/05/2021
Announcement!
A few weeks ago I said I was going to make an announcement about the future of The Iron Road following Covid, I didn't at the time in the end because I still wasn't happy with what continuing would mean.
As the business received no government support at all due to the timing of the pandemic close to having just moved premises, by October I knew the business had no way to be in the financial position to continue, I thought I had come to terms with that. Then as restrictions started to ease I was gutted The Iron Road wasn't part of the reopening. Nearly as gutted as many of you I have spoken with.
I planned to announce I would start a Crowdfunder in order to raise the funds necessary to get reopen, that at the time was my only focus. However the more I thought about it the more unhappy I became with the idea. When in Evesham, The Iron Road, became highly regarded because the sound quality exceeded all expectations for the venue and the atmosphere was incredible, every customer was part of a family of music lovers. As soon as the venue moved to a temporary home it lost this atmosphere and I lost control of certain parts of the business that are very important to me. I can no longer continue in a temporary home, to give the full Iron Road customer experience we either need to control all aspects of the business or I close the business for good and walk away with some amazing memories.
So .....
During lockdown I have learnt so much about what is achievable when the goal is to make entering a room a fully immersible experience, The Iron Road led the way with it's Livestream last July and in my opinion no one managed to improve on what it delivered, however I know how it could have been improved. If The Iron Road is to continue it will only be as a state of the art facility for the modern age, joining together the production values for a live performance and those of a TV studio to bring a customer experience that you feel completely immersed in, using audio/video technology to take the atmosphere to new levels, whilst still being completely focused on being a LIVE MUSIC venue.
Add to this the quality products on the bar, staff that share your love of live music, the after parties and let's not forget the Big Buns Burgers ;)
I can only achieve this in a permanent home, I have been working hard behind the scenes to ensure that this can be delivered and design the venue. Next week I will release a walkthrough rendering of how the venue will look and then the following week the Crowdfunder campaign will start. If the required funds are raised I look forward to seeing you at the bar, if not I'm sure we will have a beer and share some memories at someone else's.
Much Love!
Muttley xx